Suchergebnisse

One aspect of race relations in New Zealand (NZ), the effect of Ur'ization on Maoris, is explored. Data are collected to provide a test of the NZ gov's policy of encouraging Ur'ization of the Maori people to further 'integration'-which the gov of NZ has defined as a combination of the white & Maori peoples in one nation 'wherein Maori culture remains distinct.' The alternate hyp, one suggested by critics of Ur'ization, is that cities act to erode the formal & informal bases of Maori culture & civilization. A Test of Maori Knowledge (TMK), a simple 10-item multiple-choice questionaire was designed with the aid of R's. 3 samples were tested: (1) Ur whites, (2) Ur Maoris, & (3) Ru Maoris. The respective X's of the 3 samples were 2.24, 3.43, & 7.15; all diff's were highly signif. The data are interpreted as a refutation of the NZ gov's belief that Ur'ization furthers, or at least does not retard, the distinctive qualities of Maori culture. Some analysis of the process of Ur'izing Maoris is given. AA.

More than 200 evaluations of energy conservation programs conducted by California's four major utilities between 1977-1980 were reviewed and critiqued. In general, the evaluations were conducted in the marketing research tradition, were formative (rather than summative), and were dominated by nonexperimental surveys. Major threats to validity included:failure to consider secular economic and attitudinal trends, inadequate prior explication of key constructs, lack of random assignment, lack of appropriate comparison groups, overreliance on attitudes and self-reported behaviors as indices of conservation, and multiple unprotected statistical comparisons. Alternative evaluation techniques designed to reduce validity threats are presented, and a sample of the utilities' more recent work is assessed.