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Technological advances and the drive to digitalize business processes in aviation, tourism, and hospitality have forced the industries to go along with the digital movement. The results are often mixed. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia. The book looks at the impact of digital transformation on the region and the issues and challenges brought about by this transformation. It also addresses trends in the industries from blockchain technology, AI, biometric and mobile technology applications to in-flight catering. It examines the impact of COVID-19 on the industries and how the pandemic has led to businesses adopting new business models. Through the case studies of digital adoptions in the region, readers will gain insights on how the countries have leveraged new technologies and the implementation processes to drive digital transformation. The book aims to help scholars and policy makers understand the digital advances in the industries to better formulate responses in research and policy making and deliver effective digital transformation

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- Contributors -- Introduction -- Part 1 The Contexts -- Chapter 1 The Context of Digital Transformation in Aviation, Tourism, and Hospitality in Southeast Asia -- Chapter 2 Digital Transformation and the ASEAN Influences, Issues, and Challenges -- Part 2 Examples -- Chapter 3 Blockchain Technology in Aviation, Tourism, and Hospitality: Theoretical and Practical Understanding -- Chapter 4 Artificial Intelligence, Biometric Technology, and Mobile Technology Application in Aviation and Tourism: How It Changes the Landscape of Tourism and Air Travel -- Chapter 5 Big Data Analytics in the Southeast Asian Aviation, Tourism, and Hospitality Industries: Current and Future Developments -- Chapter 6 Technology and In-Flight Catering: How Do They Relate to Air Travel, Tourism, and Hospitality? -- Part 3 The Southeast Asia Specific Cases -- Chapter 7 Digital Transformation in the Thailand and Malaysian Tourism and Aviation Industries -- Chapter 8 A Chaotic or Orderly Digitalization?: Malaysia's Resilient Model for Sustainable Rural Tourism -- Chapter 9 Big Data Analytics in the Malaysian Aviation, Tourism, and Hospitality Industry -- Chapter 10 An Empirical Study on the Technology Usage Dimensions within the Tourism Craft Industry in Bali, Indonesia: A Structural Equation Modelling Approach -- Chapter 11 Technological Policy Guidance on Rural Tourism Sustainability in Indonesia -- Part 4 COVID-19 and Post-COVID-19 Challenges and Implications -- Chapter 12 Tourism Business in the COVID-19 Pandemic: Tourism Industry Technology Framework (TITEF) -- Chapter 13 Contactless Hospitality Technology in the Post-COVID-19 Era -- Chapter 14 Virtual Tourism and Rebuilding the Tourism Industry in the Post-COVID-19 Era.

As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.

"The market and demand for Halal goods and services is ever increasing and, with it, the importance of supply chain integrity. Integrity from the perspective of Halal logistics service providers is a prerequisite of Halal compliance. This book provides a unique overview of Halal supply chain integrity (HSCI) using examples from Malaysia. The book carefully addresses and simplifies the issue of integrity in Halal logistics and supply chain. It gathers findings from a Halal supply chain integrity study from the leading country in Halal, Malaysia, to shed light of current issues, developments and future trends on the theory and practice of Halal in the logistics sector. In particular, the book discusses factors such as Halal quality assurance, trust and commitment, and halal assets specificity. This will be a useful reference for researchers, scholars and upper-level students who wish to understand Halal logistics and supply chain management and the importance of protecting integrity of Halal services and products"--

In recent years, the hospitality Industry has overcome numerous challenges to initiate green practices. Greater interest in customers green behaviours has led the hotel industry to practice more environmentally friendly activities. Therefore, this study aims to identify the factors that influence customers in visiting green hotels in Malaysia. The theory of planned behaviour (TPB) has been embedded to investigate the factors. Data was collected via questionnaires through online by invitation through email and offline from travellers in selected airports. IBM SPSS Statistics software was used to analyse the data. The results discovered that attitude, subjective norms, perceived behavioural control and environmental concern significantly influence customers in visiting green hotels. Meanwhile, attitudes mediate subjective norms and perceived behavioural control and finally attitudes, and perceived behavioural control possess a positive relationship with the environmental concern of visitors in visiting green hotels. Findings from this research can help the Malaysian government and hoteliers to integrate the research framework in their current business model and imposed more effective strategies on a green environment in developing green hotels.