New perspectives on sustainability. Volume 2
Copyright -- Participants -- The language of advertising: Powerful, innovative and environmental? -- 1. Introduction -- Objectives -- 2. Theoretical part -- 2.1 Key aspects of advertising -- 2.2. Powerful and innovative language in advertisement -- 2.2.1. Innovative language -- 2.2.2. Powerful language -- 2.3. Green advertising -- 2.3.1. Key aspects of green advertising -- 2.3.2. Beware of falsely 'green' advertising -- 2.3.3. Case studies: General Electric and Ford -- General Electric -- Ford -- 2.3.4. Conclusion -- 3. Practical part -- 3.1. Methodology -- 3.2. Interviews -- 3.2.1. Introduction -- 3.2.2. Interview with Terje Andersen, Edda Media consultant, Norway -- 3.2.3. Interview with Anita Myklebust Støvne, Consilio Kommunikasjon AS adviser, Norway -- 3.2.4. Interview with Ivars Apkalns, The Link project director, Latvia -- 3.2.5. Interview with Gatis Murnieks, FUSEARMIJA manager, Latvia -- 3.2.6. Conclusions -- 3.3. Survey -- 3.3.1 Introduction -- 3.3.2. Survey results -- 3.3.3. Conclusions -- 4. Conclusion -- Bibliography -- Appendix 1 -- Appendix 2 -- The Free Time Allocation and its Relationship with the Perceived Quality of Life (QoL) and Satisfaction with Life (SWL) -- Abstract -- 1. Introduction -- 2. Theoretical Background -- 2.1. Free time allocation -- 2.2. Perceived Quality of Life (QoL) -- 2.3. Satisfaction with Life (SwL) -- 2.4. The Theoretical Model -- 3. Methodology -- Technological Entrepreneurship, Creativity and General Economics: From 'Homo Oeconomicus' to 'Homo Creativus' -- 1. Introduction and key objective of paper -- 2. Insights into technological entrepreneurship -- Entrepreneurship -- Technology -- Technological entrepreneurship in economic models -- (i) Harvard School and Industry Conditions -- (ii) Chicago School and the Resource-Based View -- (iii) Austrian School and the Creative Power of Freedom