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Copyright -- Participants -- The language of advertising: Powerful, innovative and environmental? -- 1. Introduction -- Objectives -- 2. Theoretical part -- 2.1 Key aspects of advertising -- 2.2. Powerful and innovative language in advertisement -- 2.2.1. Innovative language -- 2.2.2. Powerful language -- 2.3. Green advertising -- 2.3.1. Key aspects of green advertising -- 2.3.2. Beware of falsely 'green' advertising -- 2.3.3. Case studies: General Electric and Ford -- General Electric -- Ford -- 2.3.4. Conclusion -- 3. Practical part -- 3.1. Methodology -- 3.2. Interviews -- 3.2.1. Introduction -- 3.2.2. Interview with Terje Andersen, Edda Media consultant, Norway -- 3.2.3. Interview with Anita Myklebust Støvne, Consilio Kommunikasjon AS adviser, Norway -- 3.2.4. Interview with Ivars Apkalns, The Link project director, Latvia -- 3.2.5. Interview with Gatis Murnieks, FUSEARMIJA manager, Latvia -- 3.2.6. Conclusions -- 3.3. Survey -- 3.3.1 Introduction -- 3.3.2. Survey results -- 3.3.3. Conclusions -- 4. Conclusion -- Bibliography -- Appendix 1 -- Appendix 2 -- The Free Time Allocation and its Relationship with the Perceived Quality of Life (QoL) and Satisfaction with Life (SWL) -- Abstract -- 1. Introduction -- 2. Theoretical Background -- 2.1. Free time allocation -- 2.2. Perceived Quality of Life (QoL) -- 2.3. Satisfaction with Life (SwL) -- 2.4. The Theoretical Model -- 3. Methodology -- Technological Entrepreneurship, Creativity and General Economics: From 'Homo Oeconomicus' to 'Homo Creativus' -- 1. Introduction and key objective of paper -- 2. Insights into technological entrepreneurship -- Entrepreneurship -- Technology -- Technological entrepreneurship in economic models -- (i) Harvard School and Industry Conditions -- (ii) Chicago School and the Resource-Based View -- (iii) Austrian School and the Creative Power of Freedom

Copyright -- Participants -- Innovation Systems and Paradigms in Public Policy -- 1. Introduction and Key Objective -- 2. Innovation Systems and Public Policy: Theoretical Background -- 3. Innovation Systems and Public Policy: Practical Approaches -- 4. Conclusion -- References -- Does Intellectual Capital Affect Corporate Performance? -- Abstract -- 1. Introduction -- 2. Literature Review -- Main definitions on Intellectual capital -- Empirical Results from the International market -- 3. Methodology -- The Independent variable: VAICTM -- The Dependent variables -- The Control variables -- The Regression models -- The Statistical tests -- 4. The Empirical Results -- The sample -- Preliminary results -- 5. Conclusions -- References -- Considering tourist perceptions and network configuration in destinations management -- Abstract -- Introduction -- How tourists perceive destinations -- Social Construction of Tourism destination Images -- Image Management as a competitive advantage -- The network configuration and a tourism destination -- Tourism Destination agents -- Relational networks -- Networking as a generator of competitive advantage -- Destination tourist perception & network configuration: a theoretical proposal -- Case Study -- Conclusions -- Discussion -- Limitations and future research -- References -- The Influence of Education on Entrepreneurial Mentality -- Abstract -- Introduction -- 1. Defining Research Target And Methods -- 2. Educational systems -- 2.1 Education -- 2.2 University Of Ibagué -- 2.3 Mikkeli University Of Applied Sciences -- 2.4 Telemark University College -- 2.5 Conclusions of the Institutions -- 3. Previous Research in The Field of Entrepreneurship-Education-Mentality -- 3.1 Pihkala (2008) -- 3.2 Degeorge & Fayolle (2008) -- 3.3 Liñá`n (2004) -- 3.4 Luethje & Franke (2003) -- 3.5 Cox, Mueller & Moss (2002)

El Centro de Estudios Económicos Regionales (CEER) fue el primer esfuerzo del Banco de la República para descentralizar la investigación económica, la cual tenía como único centro de operaciones la oficina principal en Bogotá. Es así como en 1997, se puso en marcha el primer centro regional en la sucursal de Cartagena. Inicialmente fue llamado Centro de Investigaciones Económicas del Caribe y luego, en 2001, se convierte en Centro de Estudios Económicos Regionales (CEER), realizando estudios de todas las regiones del país. En 2017, con motivo de la celebración de los 20 años de existencia del CEER, se decidió adelantar un proyecto en el que participarían un grupo de destacados investigadores y estudiosos de la realidad Caribe. El propósito de tal proyecto era realizar un balance de la evolución y principales investigaciones durante las dos últimas décadas en seis dimensiones en particular: Historiografía, Estudios Económicos y Sociales, Arqueología, Estructuras Políticas, Cultura y algunos de los Carnavales y Festivales más populares en la región.