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Know if you'll hit your targets before pulling the trigger on any marketing plan. More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market v.

"The transformation of central Melbourne since the since the 1980s is a global success story: or rather, many success stories. Public space has been incrementally reclaimed from cars and railyards, and street-life volumes have increased dramatically. From turning its back on the water, Melbourne has become a waterfront city. The decline of central city retailing has been turned around and the formerly negligible residential population is booming. The city has grown grown greener: literally, environmentally and politically. Laneways that were once filled with garbage are now filled with bars, housing and art. Always an urbane place, Melbourne has re-emerged as a city with a depth of character and urban buzz that is palpable, ineffable and unfinished. Urban Choreography: Melbourne 1985- documents and critiques the range of urban design transformations over this period, together with the key events, plans, projects, places and people involved. It seeks to understand the intermeshing of social, economic, political, environmental and aesthetic forces that drove and constrained these changes, and concludes by looking forward to the possibilities for another thirty years of change. 'Urban Choreography' invokes the idea that the shaping of these multiple movements could create chaos, but can be guided to work in synergy."--