Suchergebnisse

Intro -- Preface -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 Introduction: Gendered Perspectives on Covid-19 Recovery in Africa-Towards Sustainable Development -- Introduction -- Women's Contributions to Achieving Sustainable Development -- The Effect of Covid-19 on Sustainable Development -- The Effect of Covid-19 on the Social and Economic Contributions of Women -- The Focus and Structure of This Book -- The Need for Targeted Responses and Recovery Plans -- References -- 2 The Covid-19 Pandemic and the UN's Sustainable Development Goals: A General Overview -- Introduction -- Assessment of the Covid-19 and SDG Literature -- People (SDGs 1-5) -- Prosperity (SDGs 8-10) -- Planet (SDGs 11-13) -- Partnerships (SDG 17) -- Implications and Conclusion -- Future Directions -- References -- 3 Protecting Women and the Girl Child in Sub-Saharan Africa Against Extreme Poverty and Hunger During a Pandemic: Lessons from Covid-19 -- Introduction -- Covid-19 in Africa -- Consequences of Covid-19 in Sub-Saharan Africa on Poverty and Hunger -- Achieving SDGs 1 and 2 Despite Covid-19 -- Recommendations for Achieving SDGs 1 and 2 for Women in Sub-Saharan Africa, Amidst the Covid-19 Pandemic -- Conclusion -- References -- 4 Gender-Based Violence and Covid-19: The Shadow Pandemic in Africa -- Introduction -- Gender-Based Violence-The African Situation Pre-Pandemic -- Gender-Based Violence and Covid-19 Pandemic in Africa -- Responding to Gender-Based Violence During a Pandemic -- Implement a Gendered Policy for a Time of Crisis and Pandemic -- Educate Women and Girls -- Provide Easy and Accessible Communication Platforms for Reporting of Cases -- Strengthen the Access to Justice -- Include Emergency Plans for the Protection of Women and Girls During a Crisis -- Recommendation for Recovery and Achievement of the SDGs 5 -- Target 2.

"Ogechi Adeola has brought together an outstanding team of practitioners and researchers to put together an excellent book in terms of both range and depth. The work examines the interlinkages between gender, empowerment, and the Sustainable Development Goals in Africa…. A must-read for all those working in the field of sustainable development." Michael Ngoasong, Gender, Entrepreneurship and Social Policy Institute, United Kingdom. "A powerful message of progress, parity, and prosperity for African Women as they march towards 2030. The inspiring and forward-looking recommendations for achieving UN's SDGs make this book unique. We are proud to be part of this effort of empowering African Women." Joy Omasirichi Oti, Digital Business Tutelage for Women Empowerment in Africa Initiative, Nigeria This edited volume assesses the progress that sub-Saharan African countries have made towards gender equality and offers strategies that can be used to empower African women to contribute to the fulfilment of the United Nations' (UN) 2030 sustainable development goals (SDGs). The contributing authors consider the goals identified during the 1995 United Nations World Conference on Women and the 2015 UN World Conference on Sustainable Development in New York—including no poverty, healthy life, quality education, gender equality, peace and justice, reduced inequalities, and decent work and economic growth—and document the advances made on these goals, with a special emphasis on African women's experiences. They provide innovative ideas for accelerating achievement of the SDGs and address challenges and opportunities in tourism, business, politics, entrepreneurship, academia, financial inclusion, and the digital gender divide. This book will be of value to policymakers, non-profit organisations focused on gender equality and sustainable development, and academics and scholars who teach and study gender-related issues in the African continent. Ogechi Adeola is an associate professor of marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. She is the founder of Digital Business Tutelage for Women Empowerment in Africa Initiative.

1: Introduction: Gender and climate change in Africa -- PART I: GENDER AND CLIMATE ISSUES IN AFRICA -- 2: Gender and Climate Issues in West Africa -- 3: Gender and Climate Issues in North Africa -- 4: Gender and Climate Issues in East Africa -- 5: Gender and Climate Issues in South Africa -- Part II: GENDER AND CLIMATE ACTION IN AFRICA -- 6: Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in Africa -- 7: Inculcation of SDG13 and gender inclusion in climate change policy frameworks and strategies in Africa -- 8: Women empowerment for climate change responsiveness in Africa -- PART III: GENDER, CLIMATE ACTION AND TECHNOLOGICAL INNOVATION -- 9: Digital technology and climate change adaptation in Africa -- 10: Climate-Smart Agriculture for navigating climate-related challenges of women in Africa's agricultural sector -- 11: Renewable energy (green ICT) for climate change mitigation and energy sustainability: The African challenge -- PART IV: CONCLUSION -- 12: Green reskilling of women for climate action -- 13: Conclusion: Towards Policy Synergy in Africa.

This open access book explores the intersection of gender and climate change, suggests ways in which innovative technologies can accelerate climate relief actions, and offers strategies for integrating climate change initiatives into national policies and planning. By examining the devastating consequences of climate change on women and girls throughout the continent, the authors pose a crucial question: Does gender matter in climate change discussions in Africa? Political and social traditions have burdened women with greater vulnerability to the impacts of climate-related natural disasters, including violence, displacement, poverty, famine and lack of access to clean water. However, women are also key to effective and inclusive climate mitigation, adaptation, and decision-making. The authors provide a compelling discourse that identifi es the social and economic benefi ts for all citizens when genderinclusive policies shape equitable and targeted action plans, from mitigationto adaptation and funding. The UN's SDG 13 calls for urgent action and commitment to combat climate change. The implementable and action-oriented propositions presented in this book will be of interest to students, educators, practitioners, third-sector actors, and policymakers committed to gender equality, sustainable development and climate action in Africa.

Appropriate market communication tools will always be essential to maintaining a good public image. This book provides a deep understanding of the application of these tools to the public sector. - Odunayo O. Bamodu, mni, Deputy Chief Registrar, National Industrial Court of Nigeria. Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africas public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying state-of-the-art marketing principles and practices to the public sector. Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing, and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Kojo Kakra Twum is the Head of Department of Business Administration at Presbyterian University College, Ghana. Paul Katuse is an Associate Professor of Management at the Skyline University College (SUC) School of Business, Sharjah, UAE.

Intro -- Preface -- Structure of the Book -- Part 1: Public Sector Marketing Communications and Brand Management -- Part II: Public Relations and Trade Fairs -- Part III: Public Sector Communication Ethics and Recommendations -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Part I: Public Sector Marketing Communications and Brand Management -- 1: Introduction to Public Sector Marketing Communications in Africa -- Introduction -- Public Sector Marketing Communications -- Marketing Communications in Africa's Public Sector: Issues to Consider -- Marketing Communications as a Promotional Tool in Africa's Public Sector -- The Role of Public Relations in Public Sector Organisations -- The Use of Public Service Advertising Campaigns -- The Use of Trade Fairs (Exhibitions) Organised by the Public Sector -- Brand Communication, Image, and Reputation of Public Sector Organisations -- Social Media Adoption in Africa's Public Sector -- Integrated Marketing Communications (IMC) in Africa's Public Sector -- Public Sector Communication Ethics -- Conclusion -- References -- 2: Public Sector Branding in Africa: Some Reflections -- Introduction -- Benefits of Brand Communications in the Public Sector -- Brand Communications in the African Public Sector -- A Glimpse at the African Brand -- Challenges of Brand Communications by the African Public Sector -- The Critical Success Factors for Public Sector Branding in Africa -- Conclusion and Recommendations -- Limitations and Suggestions for Future Research -- References -- 3: Marketing Communications Strategies for Public Transport Organisations -- Introduction -- The Public Transportation Context -- Integrated Marketing Communications -- Manager's Responsibilities -- Customer Engagement -- Information -- Education -- Developing User Information Systems -- External Communications.

This pioneering book explores how African businesses and organisations leverage social media, digital tools, and platforms to design and deliver products and services that meet market needs, create value, and enhance customer engagement. The book addresses three interrelated topics. First, it offers stimulating discussions on social media as Africas digital marketplace, the socio-cultural and ethical aspects of social media marketing, the benefits and challenges of social media marketing, and the influence of Facebook usage. Second, it covers issues related to emerging technologies with a focus on digital financial inclusion, fintech, big data in marketing, cryptocurrency, and blockchain. Finally, it provides recommendations on how organisations in Africa can enhance their use of digital tools and platforms to drive efficiency and attain superior performance. The authors of this book share their vast and varied experience for the benefit of researchers, practitioners, entrepreneurs, CEOs, and students who are seeking to understand and exploit opportunities in Africas digital marketplace. This book is a must-read on digital business in an emerging and dynamic continent Africa. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow with the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is the Deputy Vice ChancellorAcademic at the University of Kigali, Rwanda, Extraordinary Professor at the University of the Free State Business School, South Africa, and Professor of Marketing at the University of Ghana.

"African nations are seeking ways to build strong institutions that are development-oriented and people-centered. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa's public sector."