Suchergebnisse

The study analyses the dimensionality of tourist perceived value in community-based homestay tourism context. A survey of 150 visitors to homestay in Kuching, Sarawak was conducted and used to examine the perceived value dimensions in tourism context, statistical analysis and structural equation model were used to verify the validity and reliability of scales used. Satisfaction level was measured using tested perceived value with six dimensions that illustrated through structural construct, (i) emotional value, (ii) experiential value (host-guest interaction), (iii) experiential value (activity, culture and knowledge), (iv) functional value (establishment), (v) functional value (price), and (vi) functional value (service). The finding shows that emotional, experiential and functional are important determinants of perceived value which affect the visitor's satisfaction level on homestay tourism. Moreover, statistical findings indicated that only five dimensional have positive affect towards Satisfaction Level while function value (establishment) computed a negative affect towards satisfaction.

Mangroves and marshes provide mutual benefits in terms of providing aquatic eco-systems. Swamp forests contribute a variety of services to carry out activities that depend on water resources such as agricultural production, fishing and tourism. Although the benefits are many, but the destruction of mangrove forests is alarming. A major reason for excessive depletion and conversion of wetland resources is often the failure to account adequately for their non market environmental values in developmental decision. The management role of the relevant agencies will only be effective pending supports by other stakeholders who may benefit directly or indirectly from the mangrove forest. Thus the approach should not only focus on the technical nor economic and socio political issues only but to reinforce the relationships of the players or actors who have interest in the domain of mangrove forest. This study aims to identify the process of governance and its effectiveness in managing the ecosystem and also assessing the role of mangrove forests towards local communities in Kuching Wetlands. Items are analyzed using factor analysis and the factor extraction leads to multiple regression method. The study distinguish that among the important factors in influencing the public perception of local governance mangrove forests in Kuching Wetlands, are community awareness, handling problems and conflict in the existing rules while other factors were not significant. However, most of the wetland local community does not contribute to ecotourism industry, even though they are aware of the importance if sustaining it. Thus the government can take opportunity to raise the awareness via the potential income that can be generated from eco tourism activities and realizing its importance of sustaining the natural resources.