Suchergebnisse

This book opens with a general introductory overview of the mass media in Africa which traces major developments in the modern mass media of Africa from colonial times to the present. After this general introduction, the book is sub-divided into six parts, each of which focuses on one central theme. While Part I focuses on mass media and government in Africa (particularly in Nigeria), Parts II and III focus on communication policy, mass media and development; global newsflow and comparative journalism, respectively. While Part IV focuses on public relations, advertising, marketing and management, Parts V and VI focus on language, writing and culture; communication training and research

Journalism was imported into Africa from the West. However, this does not mean that the ethical principles on which African journalism is based should be similarly imported. In this collection, numerous mass communication specialists outline the ethical problems and solutions in the arena of African journalism. Opinions differ: on who should be blamed for the lack of morals among African journalists - the journalist, the employer, the politicians or the general public; on which form of ethics is most suitable for Africa - deontological, utilitarian, situational, or a combination of some or all of these; on the best ways to build ethical principles within the profession - through education, through legislation, or through reliance on journalistic good will. (DÜI-Hff)

Journalists in Africa face unusual challenges in the task of reporting the unfolding social realities on the continent. This book attempts to provide journalism students, practising journalists and ordinary readers with a comprehensive treatment of the issues germane to political and public affairs reporting. Among the issues covered are elements, techniques, strategies, and methods of reporting; ethics, values and legal constraints; political features, horse race elements and agenda setting; state security, features, and reporting styles. (DÜI-Hff)