Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR from the role of public relations practitioner involving two telecommunication companies namely Maxis Berhad and Axiata group which are public-listed companies in Malaysia. A qualitative in-depth interview was carried out with both public relations senior practitioners. Findings indicated that public relations practitioners from both telecommunication companies have a common understanding of branding CSR within the respective company. Despite, the differences in the basis of branding CSR, it is also found that CSR plays an important role to strengthen the corporate brand.
PurposeThis paper aims to clarify the relationship between corporate social responsibility (CSR) and capacity building for sustainable livelihoods. It respects cultural differences and aims to identify the business opportunities in building the skills of employees, the community and the government. In talking about social responsibility, major attention has been drawn to CSR, yet little has been mentioned on how university stakeholders such as students can contribute to developing social responsibility. It can be said that the society of tomorrow begins today, and to make up this society, universities need to have drive, patience, and persistence to help them achieve the related goals. It is crucial for learning institutions to develop ways in which to cope with the present context demands, not only in terms of returns to the community in the form of community engagement involvement through student projects, but also in the sense of replenishing their own actions and enlarging their sources or references, so as to become institutions that help with and are partially involved in shaping a new society that is more ethical and is engaged with its community and surroundings.Design/methodology/approachThis paper examines the university social responsibility (USR) initiative of 14 public and private higher learning institutions in Malaysia. Data were collected from 150 respondents using the quantitative method through survey questionnaires. Samples were selected based on the purposive sampling method, where the respondents were majoring in communication or had taken media studies. Questions took the form of open and closed‐ended questions. The data gathered were then analyzed quantitatively by using the Statistical Package for Social Sciences (SPSS Version 15).FindingsThe results show that, overall, respondents are aware of the need to preserve the environment and the function and role that CSR plays in developing a more responsive public. However, the discovered lack of exposure to activities that the respondents can participate in on their own needs to be addressed. Knowledge on environmental conservation or CSR contribution may not be indicative of high levels of practice. There are many other factors that can contribute to better practices or to a lifestyle that better favors environmental conservation.Research limitations/implicationsBecause of the chosen research approach and limitations in terms of time, this study does not analyze and verify the links that exist between CSR and the environment with relation to government policy.Practical implicationsMost existing research in CSR fails to take into account how universities cope with the development of CSR. Therefore, efforts to understand CSR within the university setting are significant for the development of CSR practices and conduct.Originality/valueValue from this paper is derived in three ways: first, it outlines why universities in Malaysia should move forward in determining the most relevant paths for social responsibility engagement and initiatives; second, it provides an understanding of the setting of CSR, making it easier for graduates to implement CSR at the organization they work for in the future; and finally, the data and implications drawn from Malaysia add a necessary international insight into the benefits of CSR at university level.
In the development of democratization and the expression of civil and political rights of Malaysian citizens, the pattern of control developed by the regime that is currently in power (Barisan Nasional) for the last 50 years in the mass media began to reap the resistance and tend to be ineffective. Malaysian citizens began to demand the Malaysian government to change the pattern of political information management. In addition, the mass media alone is expected to play a more significant role as an intermediary agent in supporting the process of transparency and accountability of government policy. This article shows that the openness of public information is a prerequisite for political democracy in Malaysia to help the government minimize the mis-management of governance policies, especially in finance and resource management.
Corporate image and reputation is an essential element in any business organization. However, not many studies have been done on service-oriented organizations, especially universities. For the university that seeks to improve its reputation, creating desirable images and positioning of a university's image are important. This study obtained some interesting discoveries as well as answering the research objectives. The results suggest that the respondents had better perception of the university's prestige than its reputation. A comparison between the mean values across two groups that is the university's internal public and external public shows that the university's internal public perceptions on prestige, personality, and reputation were relatively high. Public perceptions on each of the university's image indicators were however moderate. This study also posits that the university's internal public perception of the university image was significantly different from the external public. The university internal public had a high or positive perception of the university image, whereas the external public's perception was only moderate. This study draws attention to the need for improving the external public's perception of the university. This will remove the perception that university is just an ivory tower and doing something that may not be relevant to the industries and society need.
The flow of information experienced complexity uncertainty and ambiguity in terms of information adequacy when Malaysia Airlines flight MH370 went missing. This incident demonstrated an unprecedented international humanitarian response from the technology sector. This study discovered that most respondents from Mainland China and Malaysia access information about Malaysia Airlines flight MH370 during and after the tragic incident through social media. This study revealed significant difference of active social media users' perceptions on this incident in these two countries. On one hand, social networking sites such as Facebook (in Malaysia), Weibo and Wechat (in China), become the public opinion field that illustrates sorts of openness and negotiation in Malaysia and China. This study, instead of conventional crisis communication approach, specifically examined active online users in both countries, as it aims to make a valuable contribution by synthesizing current research and identifying areas for investigation for each aspect of the survey process. Two hundred questionnaires had been collected from respondents in China and Malaysia respectively. The survey results contributed to mechanism of crisis communication for henceforth similar incident in the future. There is no doubt that the portrait of Malaysia Airlines on social media in these two countries affected its organizational reputation. However, the participants from Malaysia and China showed a very average level of confidence to empower themselves to enhance dialog capacity among various stakeholders for this incident
PurposeThe purpose of this research is to gain deeper understanding on how the stakeholders' relationship is incorporated in multinational corporations' (MNCs') corporate social responsibility (CSR) approach.Design/methodology/approachStakeholder theory by Freeman was used as the theoretical framework of this research. A case study of two established MNCs in Penang, Malaysia, were conducted and analysed through within‐case and cross‐case analysis. Three research questions focusing on aspects of CSR (internal and external), concerns of primary and secondary stakeholders based on Carroll's three‐domain approach and factors that influence CSR practices within each stakeholder group were developed.FindingsA main theoretical contribution of the study found that MNCs in developing countries are increasingly addressing new ways to incorporate CSR internal and external aspects in their operations which will eventually alter the fundamental process of evaluation among their stakeholders. Given the tendency among developing countries to regard all forms of CSR concerns, economic, ethical and legal concerns are equally important. Another main theoretical contribution of this study highlighted that different locality between home country and foreign country operation does affect the CSR work. Findings of this study show that the view of increasing investor clout on CSR in the country where they do business does not affect the MNCs and the influence of CSR activist as top CSR issues does not directly influence MNCs' actual CSR work.Research limitations/implicationsThe study has clearly projected the use of stakeholder theory by Freeman. Internal and external aspects of CSR were supported by these organisations as their standard practices. MNCs need to assume these concerns (economic, ethical and legal) for meeting the obligations towards their stakeholders. Stakeholders are significant drivers of CSR which can affect, or is affected by, the achievement of the organisations' objectives.Practical implicationsThe study presents practical implications for policy makers and MNCs in developing countries on new ways of incorporating CSR internal and external aspects in their operations and various concerns (economic, ethical, legal) of stakeholders that have been accepted as necessary for the proper functioning of business.Originality/valueThis research paper provides a strong base for MNCs and academicians to understand the various aspects, concerns and factors that influence CSR practices within each stakeholder group.
Several ways occur in lifestyle 2022 to protect themselves from coronavirus transmission. The research objectives are as follows: To find out the activities of Indonesia Students during the COVID-19 Pandemic, to find out the interests of Indonesian students during the COVID-19 Pandemic, to find out the opinions of Indonesian students during the COVID-19 Pandemic. The research method uses a descriptive approach with the type of qualitative research. The research subjects based on the purposive technique were seven students. The results; Activities of Indonesian students are mainly carried out at home by government regulations by limiting interaction activities with family, friends, and neighbors. Their attention to government policies, studying while doing business, interacting with friends, and entertainment. When making decisions, they are more concerned about money, benefits, and health and are confident in the decisions they make. Student opinions facing the covid pandemic situation are more healthy, grateful, and able to help each other, maintain SOPs, stay productive, the government pays attention to the people, and families always maintain cleanliness and health. Thus, most student activities during the Covid-19 pandemic are carried out at home by limiting interaction activities. Students have attention to government policies, study while doing business, interact with friends, and entertainment to relieve boredom. Students are concerned with maintaining health, being grateful and helping each other. Efforts are being made to maintain SOPs, stay productive, and maintain health protocols. Efforts that need to be made by the government are by listening to the voices of the community and helping the affected communities, while the hope that families need to always maintain cleanliness and provide mutual support, respecting the things around them.
This study attempted to understand youth's social media following during natural disasters. It investigated Malaysian youth's perception about the importance of immediacy, trust, and accuracy of social media news and information during natural disasters. This study found that youth prefer to consume social media news and information during natural disasters such as flooding, landslides, and haze. This is mainly contributed by the immediacy of news and information on social media. Besides immediacy, youth also value trust and accuracy of social media news and information during natural disasters. As the findings of this study revealed, youth are more inclined to become followers to social media creators who have a high level of trust and whom they believe can provide accurate natural disasters news and information. Hence, it is crucial that the authority and news organizations to provide natural disasters news on social media that is timely and accurate.
Guru yang hebat dalam organisasi sekolah, karena mereka berkontribusi pada prestasi siswa, hasil sekolah, dan pertumbuhan pendidikan nasional. Penelitian ini dilakukan untuk mengkaji esensi tindakan dan motif tujuh orang yang sangat produktif di kalangan guru di Beit Lahia, Gaza. Analisis terhadap tujuh kebiasaan orang yang sangat sukses dipandang sebagai penghasut. Penelitian ini menggunakan pendekatan kuantitatif, dan 70 responden memperoleh kumpulan kuesioner. Guru sekolah negeri di Beit Lahia, Gaza, adalah responden laporan ini. Versi 24.0 dari Program Statistik Sosial Sains (SPSS) digunakan untuk mengevaluasi data yang ringkas dan inferensial. Lupakan frekuensi, persentase dan rata-rata, statistik deskriptif digunakan. Statistik inferensi yang meliputi uji-T, uji ANOVA satu arah, dan Uji Korelasi Pearson digunakan untuk menjawab semua hipotesis penelitian. Berdasarkan temuan penelitian, rata-rata rata-rata untuk tingkat praktik tujuh perilaku orang yang sangat sukses (min = 3,24) dan tingkat motivasi (min = 2) ditunjukkan. Selain itu, hasil juga mengungkapkan perbedaan substansial (p 0,05) untuk praktik tujuh perilaku individu yang dipengaruhi gender yang sangat produktif. Hasil penelitian juga mengungkapkan bahwa tidak ada hubungan penting antara praktik perilaku tujuh orang yang sangat sukses dengan tingkat motivasi guru di sekolah negeri Beit Lahia, Gaza. Simpulan penelitian ini dapat menjadi penting untuk membantu guru merefleksikan dan menguraikan kinerja mereka sendiri dan menghasilkan materi pembelajaran yang baru digunakan dalam konteks mereka.Great teachers in a school organization, as they contribute to student achievement, school results, and national education growth. This research is conducted to examine the essence of the actions and motives of seven highly productive people among teachers in Beit Lahia, Gaza. The analysis of the seven extremely successful people's habits is seen as inciting. This research uses quantitative approaches, and 70 respondents obtained a collection of questionnaires. The government schoolteachers in Beit Lahia, Gaza, are respondents to this report. Version 24.0 of the Science Social Statistics Program (SPSS) was used to evaluate concise and inferential data. Forget frequency, percentage and mean, descriptive statistics were used. Inference statistics which included T-test, one-way ANOVA test and Pearson Correlation Test were used to address all the study hypotheses. Based on the research findings, the average mean for practice level of seven highly successful people(s) behaviors (min = 3,24) and motivation level (min = 2) was shown. Furthermore, the results also revealed substantial differences (p 0.05) for the practice of seven behaviors of highly productive gender-affected individuals. The results also revealed that there is no important association between the practice of seven highly successful people (s) behaviors and the level of teacher motivation in the Beit Lahia, Gaza, state schools. The results of this study can be is important to help teachers to reflect and elaborate on their own performances and produce as a result learning material to be newly utilized in their contexts.
This study determined the impact of computer-assisted visual multimedia instructions (CAMI) on improvement in business administration skills among widows in rural areas using a quasi-experimental design. The result showed that at Time 1, the widows in both the control and CAMI groups reported low knowledge of business administration skills such as teamwork, delegation, supervision, financial management and customer service skills. After CAMI, the widows significantly differed with those in the treatment group reporting significantly higher mean scores on all the measures of business administration. Widows in CAMI group (unlike the control group) also reported an improvement in their business start-up intentions.
