SUSTAINABLE WELFARE
This article is devoted to the principle of sustainability in the development of companies and countries. The article touches various important points on the sustainability on the public policy, financial issues, customer happiness, environment, industrial development, international trade, ethics, and corporate governance. The author recalls the definition of sustainability and its importance to the economy and politics in the modern world. Then the author has identified five main areas of sustainability: sustainable approaches in public and fiscal policy, financial facilities, fair income distribution, improved international trade, and environment. All of them were studied in this article. The author has developed recommendations for businesses in Turkey and the country's leadership that are also in the article.