Suchergebnisse

This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, from the perspective of public relations; and by another, the article analyses quantitatively and qualitatively, the presence and treatment of the figure of the spin doctor in the main academic journals included in the Journal Citation Reports in the fields of communication, public relations and political communication from de point of view of public relations discipline. The results of the research confirm the notable influence of public relations in the origin, definition and professional activity of spin doctors. By contrast, this study shows the low presence of the spin doctor concept in the academic literature, although the articles analysed confirm the importance of this figure from the point of view of public relations

This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, from the perspective of public relations; and by another, the article analyses quantitatively and qualitatively, the presence and treatment of the figure of the spin doctor in the main academic journals included in the Journal Citation Reports in the fields of communication, public relations and political communication from de point of view of public relations discipline. The results of the research confirm the notable influence of public relations in the origin, definition and professional activity of spin doctors. By contrast, this study shows the low presence of the spin doctor concept in the academic literature, although the articles analysed confirm the importance of this figure from the point of view of public relations.

This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, from the perspective of public relations; and by another, the article analyses quantitatively and qualitatively, the presence and treatment of the figure of the spin doctor in the main academic journals included in the Journal Citation Reports in the fields of communication, public relations and political communication from de point of view of public relations discipline. The results of the research confirm the notable influence of public relations in the origin, definition and professional activity of spin doctors. By contrast, this study shows the low presence of the spin doctor concept in the academic literature, although the articles analysed confirm the importance of this figure from the point of view of public relations.

Las dos elecciones españolas de 2019, celebradas el 28 de abril (28A) y el 10 de noviembre (10N), estuvieron marcadas por la irrupción del partido Vox, populista de extrema derecha, que pasó de 23 a 52 diputados. El objetivo de esta investigación es analizar el impacto de su irrupción en la estructura de las comunidades (Smith et al., 2014) de las redes de debate político durante estas dos elecciones en Twitter. El estudio compara además las estructuras de las dos elecciones de 2019 con las de 2015 y 2016, así como las distancias políticas entre los principales partidos españoles. Las muestras analizadas se componen de más de 1,5 millones de tuits publicados durante las campañas electorales del 28A y el 10N. Aunque las investigaciones anteriores muestran que, en general, los patrones de interacción y las estructuras de las redes tienden a permanecer estables después de la repetición de unas elecciones, esta investigación muestra un cambio sustancial en la estructura de las redes de intersección de comunidades de retuiteadores RON (Guerrero-Solé, 2017) y en las distancias entre partidos. Específicamente, la investigación evidencia un incremento de la distancia entre los dos principales bloques políticos españoles –el formado por la triple derecha (PP, Cs y Vox) y el constituido por partidos de izquierda y nacionalistas– y (2) la ubicación de Vox en el centro del clúster de las opciones de derecha. ; The two 2019 Spanish elections, held on April 28 (28A) and on November 10 (10N), were marked by the irruption of the far-right populist party Vox, which went from 23 to 52 deputies. The aim of this research is to analyze the impact of its emergence in the structure of the communities (Smith et al., 2014) of political debate networks on Twitter during these two elections. The study also compares the structures of the two 2019 elections with those of 2015 and 2016, as well as the political distances between the main Spanish parties. The analyzed sample is made up of more than 1.5 million tweets published during the electoral campaigns of 28A and 10N. Although previous research shows that, in general, interaction patterns and networks structures tend to remain stable after the repetition of an election this research shows a substantial change in the structure of RON communities (Guerrero-Solé, 2017) and in the distances between parties. Specifically, the research shows an increase in the distance between the two main Spanish political blocs –the one formed by the triple right wing (PP, Cs and Vox) and the one constitudes by left and nationalist parties– and (2) the location of Vox in the center of the right-wing cluster. ; As duas eleições espanholas de 2019, celebradas no 28 de abril (28A) e o 10 de novembro (10N), foram marcadas pela irrupção do partido populista de extrema direita Vox, que passou de 23 a 52 deputados. O objetivo desta pesquisa é analisar o impacto da irrupção de Vox na estrutura das comunidades (Smith et al., 2014) das redes de debate político durante as duas eleições no Twitter. O estudo compara também as estruturas das duas eleições de 2019 com as de 2015 e 2016, além das distancias políticas entre os principais partidos espanholes. As mostras analisadas se compõem de mais de 1,5 milhões de tuítes publicados durante as campanhas eleitorais do 28A e o 10N. Ainda que as pesquisas anteriores mostremm que, em geral, os padrões de interação e as estruturas das redes tendem a permanecer estáveis depois da repetição de umas eleições, esta pesquisa mostra uma mudança significativa na estrutura de redes de interseção das comunidades RON (Guerrero-Solé, 2017) e nas distâncias entre partidos. Em particular, a pesquisa evidencia (1) um incremento das distâncias entre os dos principais blocos políticos espanhóis, e as distâncias entre o bloco da triple direita (PP, Cs e Vox) e o bloco dos partidos de esquerda e nacionalistas, e (2) a localização de Vox no centro do cluster das opções da direita.

Celebrities use social networks to interact with and to mobilize their audiences (Zilinsky, Vaccari, Nagler & Tucker, 2019). Politicized celebrities may assume the role of leaders to counter politicians' monopoly of political representation and to bring social awareness to specific causes (Street, 2004; Wheeler, 2013). This paper analyzes the impact of politicized celebrities in Twitter among politicized and non-politicized audiences. We focus on the case of the Catalan singer Rosalia, who published a short explicit tweet against the Spanish far-right populist party Vox with the text 'Fuck vox' the day after the Spanish general elections in November 2019. We measure the political preferences and activity of Rosalia's followers, Fuck vox post's retweeters, and users who retweeted the singer before and after the tweet. The results show that Rosalia had a great impact among left-wing and Catalan separatist parties, and among those users with no political preferences or political activity. In addition, we found that Rosalia's followers were less likely to be politically active (Loader, Vromen & Xenos, 2016). This study sheds light on the potential of politicized celebrities to mobilize their non-politicized audiences to counter far-right movements in social networks. ; Las celebridades utilizan las redes sociales para interaccionar y movilizar a sus audiencias (Zilinsky, Vaccari, Nagler & Tucker, 2019). Las celebridades politizadas pueden asumir rol de líderes con el objetivo de confrontar el monopolio de los políticos e incrementar la notoriedad de causas específicas (Street, 2004; Wheeler, 2013). El objetivo de este artículo es analizar el impacto de las celebridades políticas en Twitter entre audiencias politizadas y no politizadas. Nos enfocamos en el caso de la cantante Rosalía, quien publicó un breve tuit contra Vox con el texto "Fuck Vox" tras las elecciones generales de noviembre de 2019. Medimos preferencias políticas y actividad de los seguidores de Rosalía, los retuiteadores del post tuit y ...