Suchergebnisse

The canvas tote bag, often branded with the name and logo of a popular cultural institution or bookstore, has become a shorthand for an individual's accumulated cultural capital; this seemingly innocuous accessory has the power to signal to one's peers the level of their engagement with the cultural and creative industries in a seemingly casual but deeply coded manner. The literary festival presents the perfect opportunity for individuals to signal to those around them that they, for example, subscribe to the New Yorker or donate money to the V&A museum. This article presents the findings of an observational study conducted at four literary festivals in Australia, the United Kingdom and the United States. Four distinct categories emerged from this analysis of tote bags carried at literary festivals: the festival tote that is sold at the festival; totes associated with cultural institutions; totes with political, satirical or ironic slogans; totes that are not associated with any particular arts or cultural brand or institution. I argue that, especially where the first three categories are concerned, the tote bags carried at literary festivals are consciously chosen for the purpose of signalling one's cultural capital. ; Le sac fourre-tout en toile, souvent marqué du nom et du logo d'une institution culturelle ou librairie populaires, est devenu un raccourci pour signifier le capital culturel accumulé par une personne. Par cet accessoire en apparence inoffensif, elle peut attirer l'attention de ses pairs sur le degré auquel elle souscrit aux industries culturelles et créatives, d'une manière qui se veut décontractée mais est en réalité profondément codée. Le festival littéraire constitue l'occasion idéale pour signaler aux autres qu'elle est une abonnée du New Yorker ou une donatrice du musée Victoria and Albert, par exemple. L'article présente les résultats d'une étude observationnelle menée dans quatre festivals littéraires en Australie, au Royaume-Uni et aux États-Unis. Quatre catégories distinctes se ...

The representation of publicists in popular culture appears to have a direct relationship with how publishing sector publicity staff are perceived by their colleagues and peers, having a distinct knock-on effect to work practices and labour conditions. In this article, we explore these perceptions and, through interviews with eight publicists working in publishing houses in Australia, explore how the work of publicity is commonly misrecognised and undervalued. In framing publicists as cultural intermediaries who contribute to the shaping of cultural tastes, we further illuminate the significant gap between the common gendered perceptions of publicists and the realities of their professional practice.