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Las Veedurías Ciudadanas son un volver a mirar, una nueva instancia del ver, para entender al medio y a quienes se realizan en diversas dimensiones cuando oyen radio, escuchan música propia o del mundo, y ven pantallas e interactúan con ellas. Estaríamos ante un ciudadano doblemente masmediático, porque consume medios pero a la vez establece distancias para analizarlos y confrontarse consigo mismo al ejercitar la crítica y proponer cambios. Ambas actividades generan aprendizajes y exigencias educativas. Así, "ver" resulta hoy un proceso personal, social y político hiperactivo posible, aunque sea confuso, ligando lo que preocupa con lo que divierte y entretiene. Actitud que adquiere otra importancia cuando se trata de ver para mejorar lo que se ve y cómo se ve. Estas Veedurías Ciudadanas y Observatorios de Medios tienen ante sí el reto de mirar, debatir y proponer para luego poder ver mejor el mundo. ; The citizen oversight are a back to look to understand the environment and the people who are in different dimensions when they hear radio, listen their own music or the world, and watch screens and interact with them. It would result in a double mass-media citizen, because it consumes media but at the same time set distances to analyse and confront himself to exercise criticism and propose changes. Both activities generate learning and educational requirements. Thus, 'to see' today is a possible personal, social and political process, albeit confusing, ligand, which is concerned with what enjoys and entertains. This attitude acquires further importance when we talk about what you see and how it looks. These Citizen Oversight and media observatories face the challenge of looking at, discuss and propose to better see the world.

Estamos ante un modo de comprender la relación entre comunicación, cultura y política, ampliando los sentidos de la dimensión social de la vida. Se evidencian diferentes procesos de inclusión mediática que asumen los ciudadanos receptores de medios en diferentes campos. Se recupera así el concepto de mediación aplicable al campo de interacciones entre miradas disciplinarias varias, como entre ofertas y lecturas que se hacen de ella. Los sentidos de pertenencia apelan niveles individuales y climas colectivos que se instalan y mueven constantemente, generando cambios. Para ello, la asociación cultura-sociedad es especialmente destacada, permitiendo entender posicionamientos ante el poder. Mediaciones que siendo culturales son también sociales y especialmente políticas. Así el concepto de democracia aparece reinterpretado por las audiencias evidenciado diversidades ocultas por el ejercicio político formal. El texto levanta el telón para evidenciar mundos subjetivos de reinterpretación De esa manera se identifican distintas ubicaciones y definiciones de ciudadanía. Se evidencian desplazamientos entre información y placer, más allá de un simple análisis de contenidos. ; We are facing a way of understanding the relationship between communication, culture and politics, broadening the meanings of the social dimension in life. Different processes of media inclusion are evidenced, and they are assumed by media receptors in different fields. This way, a concept of mediation applicable to the field of interactions among varied disciplinary glances and among the offers and readings made of them, is recovered. The feelings of belonging appeal to individual levels and collective atmospheres that are installed and move constantly, generating changes. In this process, the culture and society association is especially outstanding, allowing the under-standing of positioning with regards to power. These mediations are cultural, but they are also social and, especially, political. Thus, the concept of democracy emerges reinterpreted by the audiences, evidencing hidden diversities by the formal political exercise. The text raises the curtain to evidence subjective worlds of reinterpretation. This way different locations and definitions of citizenship are identified. Movements between in-formation and pleasure are evidenced beyond a simple content analysis.

The relationship between culture and mass media has received much attention among communication scholars in Latin America, especially during the 1980s and 1990s. This period witnessed a shift from understanding culture and mass communication as domination, to an exploration of the complex and politically nuanced roles played by the mass media within the cultural and political fabrics of the region. As such, the ideological and deterministic moorings of the old debates were considerably softened, as writers such as Martín-Barbero redefined the media in terms of cultural mediations. From this perspective, cultural mediations shape the manner in which subjects articulate their relationship to modernity. This article continues this agenda by exploring the complex relationship between culture, politics and democracy.