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Facebook is used for diverse motives. This social networking site is also used for the political motives but with difference in time patterns and demographics. The current study contributes to the theories of uses and gratifications, individual differences and the social categories by researching the association of Facebook use with the political motives; and the difference which the variables of time patterns and demographics make in the dependent variables of Facebook use and the political gratifications. The study utilizes the quantitative approach of cross sectional survey with offline questionnaire as research instrument among a sample of university students in Lahore. The study shows a medium level of correlation of Facebook use with the political gratifications. Medium level of interaction effect of weekly and daily time patterns is found for the political motives for Facebook use. The age has shown the prominent medium effect for the difference in Facebook use and the political gratification. Male students are found to be using Facebook generally and specifically for the political motives more than the females. The students are found to be inclined towards using Facebook for the political gratifications between thirty minutes and two hours with an emphasis on an interval for two days. The older age group between the ages of 25 and 28 is using Facebook more for the political motives when compared with the less age group.

Intro -- Contents -- List of Figures -- List of Tables -- Preface -- List of Abbreviations -- Chapter 1 -- Background: Poverty Alleviation and Microfinance -- 1.1. Introduction -- 1.2. Problem Statement -- 1.3. Research Questions -- 1.4. Objectives of the Study -- 1.5. Significance of the Study -- 1.5.1 Contribution to the Theory and the Body of Knowledge -- 1.5.2 Practical/Policy Contribution -- 1.6. Scope of the Study -- 1.7. Organization of the Study -- Chapter 2 -- Emergence of Microfinance to Combat Poverty in Bangladesh -- 2.1. Introduction -- 2.2. MFIs in Bangladesh: An Overview -- 2.2.1. Microcredit Development Stage in the 1980s -- 2.2.2. Expansionary Stage in the 1990s -- 2.2.3. NGO-MFIs' Augmented Competition and Development from 2000 Onwards -- 2.2.4. The Emergence of Islamic Microfinance Institutes (IMFIs) in Bangladesh -- 2.3. Performance of the IMFIs in Bangladesh -- Chapter 3 -- Theory and Past Research: Poverty Alleviation through Microfinance Programs -- 3.1. Introduction -- 3.2. Theory and Constructs -- 3.3. Theoretical Model -- 3.3.1. Intention -- 3.3.2. Attitude -- 3.3.3. Subjective Norm -- Perceived Behavioral Control (PBC) -- 3.4. Rationale for the Adoption of the TPB Framework -- 3.5. Nonparticipation in MFIs -- 3.5.1. Intention toward Nonparticipation in MFIs -- 3.5.2. Attitude toward Intended Nonparticipation in MFIs -- 3.5.3. Subjective Norms toward Intended Nonparticipation in MFIs -- 3.5.4. PBC toward Intended Nonparticipation in MFIs -- 3.6. Factors of Nonparticipation in MFIs -- 3.6.1. Fear of Risk Associated with Loans -- 3.6.2. Individual Preferences toward Intended Nonparticipation in MFIs -- 3.6.3. Religious Restrictions -- 3.6.4. Spousal Dislike of Female Head of Households -- 3.6.5. Friends' Advice on Nonparticipation in MFIs -- 3.6.6. Insufficient Resources -- 3.6.7. Lack of Business Knowledge.