Suchergebnisse

AbstractThis study examines how personal values affect the impact of perceived CSR aspects on purchase intentions by investigating the differences between two groups of customers, which are customers with more self‐centered values (self‐enhancement value orientation) and customers with more altruistic values (self‐transcendent value orientation). The research sample consisted of 356 customers of six banks in Algiers, capital city of Algeria. Research hypotheses were tested by structural equation modeling (SEM). Data analyses revealed that personal values can change the strength and the direction of the relationship between the perceived economic and philanthropic aspects of CSR on purchase intentions. However, no such effect is detected on the links between perceived legal and ethical aspect of CSR and purchase intentions. Customers with self‐enhancement values are more interested in economic and legal aspects of CSR, whereas customers with self‐transcendence values are mainly interested in philanthropic aspect of CSR. Research and managerial implications of the findings are discussed.

AbstractThe study shows how positive and negative information on corporate social and environmental responsibility influences purchase, employment, and investment intentions of various stakeholders. We manipulated the information on corporate social responsibility (CSR) activities of a hypothetical firm in a between‐subjects experimental design. The design had two treatments. In the 'positive CSR' treatment, the company's social and environmental performance was described in a positive perspective (depicting a strong social performance), whereas in the 'negative CSR' treatment it was described in a negative perspective (depicting a weak social performance). In both treatments, information about other key characteristics of the focal company were kept constant. Respondents' intentions to purchase products from, seek employment with, and invest in the company were evaluated by multi‐item scales. The results demonstrate that positive CSR information about a firm enhances consumers' intentions to purchase products from, potential employees' intentions to seek employment with, and potential investors' intentions to invest in the company. Theoretical and managerial implications of the findings are discussed. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.