Suchergebnisse

1. Introduction: Mediated Social Connections: place, imagination and togetherness -- 2. A Model of Mediated Social Connections -- 3. Jacking In to an Extended Reality -- 4. The New New Sensibility: Selling Celebrity/Celebrities Selling on Digital Media -- 5. Micro-Celebrity and the Management of Self-Presentation on Digital Media -- 6. Skin Wars: Building Mediated Social Connections to Promote Prescription Drugs -- 7. Social Movements: Our Virtual Collective Consciousness -- 8. Conclusion: What About Us?

In this article, the website infrastructures of both pro science climate change and climate denier websites are examined. The focus is on the backstage of the website, defined as the use of widgets, ad trackers, beacons, and analytics and not the website content, or what might be described as the front stage. This research addresses questions about the presence and use of trackers within the commodification of user attention, the audience economy. The study concludes that organizations on both sides of the climate issue use similar strategies in monetizing their websites and tracking user behavior. Moreover, the infrastructure that is created among the platforms reflects the major role that big tech plays in developing an interconnected web of tracker technologies. While website transparency may remain an ideal, the study advocates for a responsible approach to website development, one that acknowledges the complexity of the issue within a stronger regulatory environment.