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Introduction.The article analyzes the issues of demographic development, identity, and social dynamics among Russians on the basis of the field materials collected in the Republic of Uzbekistan in the period from 2011 to 2019. Methods and materials. Based on historical and anthropological approaches, the article proves that the term "Russians" in the context of Uzbekistan should be considered without ethnicization; Russian people in the Republic can't be analyzed as a homogeneous ethnic group. It was revealed that the alternative denominations for this group are such terms as "Russian speaking" and "Europeans," including the descendants of migrants to Central Asia during the time of the Russian Empire and the Soviet period. Analysis. It was proved that the demographic activities of Russian speaking ethnic groups (Russian Ukrainians, Tartars, and Koreans) in the Republic of Uzbekistan in the period from 1991 to 2021 are gradually decreasing. It was revealed that the dominant features of the social dynamics of Russian people in the period of sovereignty were: the loss of special legal and "symbolic" status; the realization of minority status; and dependence on state policy in the national sphere. Results. Russian people in Uzbekistan preserve "European" social-cultural identity and emphasize the borders with the national identity of the indigenous population of the region. During the period under research, the complex and diverse identity of the Russian population, including local and regional identity, has become stronger. The narrowing of the socio-economic profile of Russians in the cities of the Republic of Uzbekistan becomes a conspicuous phenomenon.

The author addresses the features of differentiation by sex and age of the clothing inventory based on the materials from funerary sites found in the Upper Ob' Region and dated by the Early Iron Age. The paper is mainly based on the materials from the sites of the Bolsherechenskaya cultural and historical community of the 8th (7th)—3rd (2nd) centuries BC. The author studies the clothing inventory from 136 burials. The analysis reveals a rather motley picture of sex and age differentiation of jewelry worn by the Upper Ob' Region population in the Early Iron Age, indicating absence of uniformity in the design of funerary costume. It was not possible to trace any standard sets of jewelry for individual age and sex groups of the population of the Upper Ob' basin in the Early Iron Age. Absence of any canon in the design of the funerary costume contributed to its individualization. Changes in the quantitative and qualitative composition of the clothing inventory of the Upper Ob' basin population in the second half of the 1st millennium BC is explained, in our opinion, by a change in the vital statuses of individuals. Conventionally, we can distinguish three periods of changes in the ensemble of the costume: child's to juvenile, juvenile to adult, and then adult to senile one. This process was individual, depending on the life history of a particular person.

The article determines the problems of modern speech genre modeling and proposes a method for solving them. The methodology for describing the speech genre in modern linguistics needs to work out principles that are focused on system design. In genre modeling, at the present stage, the main tendency towards the so-called "portraiture" (passportization) has formed. The logical result was the accumulation of many essay works, which introduce diverse descriptions of individual genres without revealing their system characteristics. As a productive technology for speech genre description, a universal methodology of functional modeling is being developed. It allows constructing the genres with the parameters of regularity, commitment and oppositional character. Considering the genre model as a complex structure, the author describes its constituting modules in their syntagmatic interaction. The hypothesis of formal transformational modeling is put forward: an oppositional change in the typical structure of a module entails de-structuring, and decay of the speech genre. The article describes some stages in the formal transformational modeling of a genre module. In order to identify the attributive content of the genre, an analysis according to the so-called communicative-semiotic model was chosen as a productive method. A methodology of transformational opposition analysis is being developed. It arises from the idea of combinatorial and contrastive functions attribution to the author's modules of the genre. Substitutional analysis is performed by correlating the selected module of the genre with the same module of another genre in order to identify differentiation between them. The proposed principle of describing the genre is postulated as a method of objective modeling.

The article focuses on pragmatic adaptation in translation of hotel internet websites from English into Russian and from Russian into English. Tourist content translation itself including hotels web sites translation is not a simple mechanical decoding of information from one language into another but its adequate pragmatic adaptation to linguistic and cultural peculiarities of the target audience. The study material comprises such hotel websites as Radisson Hotels, Сorinthia London, Holiday Inn and the others. The comparative text analysis of the hotel websites shows that the target text should be completely or partially adapted in order to create effective content and preserve attractiveness. In the process of adaptation, such translation transformations as descriptive translation, meaning extension, addition and omission of information, paraphrasing, etc., are used. Transformations are shown to be carried out on the basis of tourist website content assessment regarding cross-cultural peculiarities, including type of cultures, and concepts relevant to culture. In the process of translation, the linguistic means explicating the concept of "privacy", which is significant to British culture, are rendered using such techniques as paraphrasing and explication followed by syntactic deployment of the structure in the secondary text. This study may present interest for tourist discourse experts, creators of multilingual versions of hotels websites, as well as market experts who assess the attractiveness of tourist products.

The article characterizes the clothing assemblage in the burial rituals of the Early Iron Age population of the Upper Ob River region. The work draws from the materials found on the Bolsherechenskaya sites of the 8th (7th) — 3rd (2nd) centuries BC. Using this archaeological material, the author examines the event-driven sacralized actions with items of clothing at the stage preceding the burial, and directly during its implementation. The complex of these actions is subdivided into actions associated with symbolic damage to things; actions associated with a change in the symbolic status of things and actions that mark the high symbolic status of things. The clothing assemblage, revealed during the study of the burial, is differentiated into truly aesthetic and symbolically significant things. Whole things, as a rule, related to objects of art, are found in characteristic places of their lifetime use. Things with a symbolic status changed during the funerary rite are recorded in an unusual topographic context. Event sacralization can be viewed as an adaptive strategy for integrating things and ideas into the funerary practice of a multicultural community, consisting of certain ethno-territorial groups "with a consanguineous or neighboring type of community".