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"The link between a firm's competitiveness and the natural environment has been studied since the mid-1990s. While a company's environmental management has been the main focus of interest for strategy scholars, environmental innovation as a source of business returns has not received much attention in the literature. In an attempt to fill this gap, the authors of this book explore, theoretically and empirically, the relationships between environmental product innovation, green image and firm performance. Their research shows how environmental product innovation and green image contribute in different ways to achieving better results. The author's arguments are tested in relation to one of Spain's most polluting industries and the results show that while financial returns through a green image are easier to achieve, the relationship between environmental product innovation and firm performance is inconclusive. The authors provide readers with an explanation for these results and consider new research lines"--Provided by publisher.

"The current climate emergency demands disruptive solutions. The authors propose a new regenerative strategy that encapsulates cutting-edge climate solutions, capable of achieving net-zero emissions, with a new purpose for the firm guided by "ecoemotional wealth" and related new ecological ethical and moral values"--

AbstractIn recent years, corporate environmental commitment is showing different postures going from greenwashing to undue modesty and from environmental excellence to environmental inaction. In this paper, we go a step beyond the most recent research work on the dichotomy greenwashing–brownwashing and develop a more comprehensive model that reflect more subtly four main corporate environmental strategic positions based on both firm's environmental performance and disclosure achievements. Jointly with their characterization, and adopting a question‐driven approach we add to the literature on environmental disclosure‐firm performance proposing an explorative research question that consider cluster membership on market firm performance under the general assumption that, at least theoretically, each of the four main corporate environmental strategic positions under analysis can result in market performance improvements. Our empirical results from a panel data of international industrial companies show very interesting and novel insights, highlighting the fact that being green is good, but above all, it is good to look green.

AbstractRecent contributions to firm environmental policy claim that the link between environmental management systems (EMS) and firm performance still remains unanswered. From a natural‐resource‐based view (NRBV), the effective implementation of EMS inside the firm requires complementary organizational capabilities and resources to deploy proactive environmental strategies. In this research, we develop an empirical model using an improved measurement of EMS, which considers not only ISO 14001/EMAS certification but also its maturity (time elapsed since certification or verification), and propose an indirect effect on firm financial performance through the mediating role of green corporate image. Empirical results tested in a sample of Spanish manufacturing firms offer new insights into the NRBV and EMS literature debates. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment

PurposeThis paper investigates the impact of green technological distance (GTD) – environmental technological knowledge distance between the firm and the industry – on the adoption of proactive and reactive environmental strategies and whether this relationship is moderated by different manifestations of green structural capital, i.e. environmental incentives, senior environmental responsibilities and external environmental communication.Design/methodology/approachThe empirical analysis is conducted on a sample of 202 manufacturing companies from Spain. Hierarchical regression analysis was used to examine the moderating effect of green structural capital.FindingsResults show that the role of green structural capital as guiding factor of the environmental response of the firm and organizational support to cope with the GTD between the firm and the industry is diverse and depends on the manifestation of green structural capital under analysis. The establishment of environmental incentives for managers and the presence of environmental information in the firm's external communications – as two expressions of green structural capital – show a different behavior when facing the environmental technological challenge, supporting environmental reactive and proactive strategies respectively. In addition, GTD increases the adoption of reactive environmental strategies, while it has no direct effect on the implementation of proactive environmental practices.Originality/valueUsing the novel construct of GTD and the analysis of a so far unstudied interaction, the study contributes to the literature on intellectual capital and environmental strategy considering the technical change associated to the environmental challenge. In so doing, it improves the understanding of the role of green structural capital as a guiding factor of the environmental response of the firm and organizational support to cope with the GTD between the firm and the industry.