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PurposeThis study aims to examine the impact of digital transformation on firms' value and explore the mediating impact of ESG performance and moderating impact of information interaction.Design/methodology/approachData was collected from companies listed on the Shanghai and Shenzhen stock exchange between 2012 and 2020 with 21,488 observational samples, featuring a selection of 3,348 companies. Panel data regression techniques were used to test the mediating role of ESG performance and the moderating role of information interaction.FindingsThe study found that digital transformation can improve firms' ESG performance, which in turn positively affects their value. The firms that engage in more interaction with outsiders benefit more from digital transformation and have a higher value.Originality/valueThis study provides new theoretical insight into improving firms' value through digital transformation and ESG performance. It is the first to discuss and study the moderating role of information interaction in the relationship between digital transformation and firms' value.