Suchergebnisse

Abstracs To overcome poverty in rural areas, namely by carrying out community empowerment to be independent, competitive and able to compete in the 4.0 industrial revolution era or the digital era and potentially contribute to national income. The presence of the industrial revolution 4.0 caused the impact of intense competition, MSMEs must be able to overcome these challenges creatively, product innovation, marketing, product packaging, human resource development and technology. In empowering MSMEs, a strategy for preparing economic empowerment in MSMEs is needed in the face of the era of the Industrial Revolution 4.0. The MSME empowerment strategy can be pursued through the Government's role in issuing fiscal and non-fiscal policies, the role of universities in carrying out services to educate and prosper the community, and the role of stakeholders encouraging MSMEs to become more independent and innovative Keywords: Strategy, Empowerment, UMKM, local wisdom Abstrak Untuk menanggulangi kemiskianan di Pedesaan yaitu dengan melaksanakan pemberdayaan masyarakat agar bisa mandiri, kompetitif dan mampu bersaing di era revolusi industri 4.0 atau era digital serta berpotensi menyumbang pendapatan nasional. Hadirnya revolusi industri 4.0 menimbulkan dampak persaingan yang ketat, UMKM harus mampu mengatasi tantangan itu dengan kreatif, inovasi produk, pemasaran, kemasan produk, pengembagan sumber daya manusia dan Teknologi. Dalam pemberdayaan UMKM diperlukan strategi penyiapan pemberdayaan ekonomi pada UMKM dalam menghadapi era revolusi Infdustri 4.0. Strategi pemberdayaan UMKM dapat ditempuh melaui peran Pemerintah mengeluarkan kebijakan fiskal maupun non fiskal, Peran perguruan tinggi dalam melaksanakan pengabdian untuk mencerdaskan dan mensejahterakan masyarakat, dan Peran stekholder mendorong UMKM semakin mandiri dan inovatif Kata kunci : Strategi, Pemberdayaan, UMKM, kearifan lokal

Community service is done by the empowerment of women fishermen by developing shell nugget in Bluru Kidul Village, Sidoarjo Sub-district, Sidoarjo Regency. This activity was conducted from March to June 2018, the methods of community service are training, mentoring, and practice of making shell nugget according to the receipe of dough that flavor and hygiene, marketing management practices of packaging and labeling. It aims to create an independent and creative society in projecting their future, the family of fishermen in Bluru Kidul Village, Sidoarjo Sub-District, Sidoarjo Regency, so that they will no longer rely on local government in developing home industry business in their village. In addition, they will be able to stand on their own with potential in their area. Management system based on independence and creativity in the development of shell nugget production is still rare. Therefore, Bluru Kidul Village is expected to be a pilot village especially in the production of shell nugget in East Java in particular, and in Indonesia in general, especially for coastal villages.