Suchergebnisse

The purpose of this study was to determine the effect of political awareness, political socialization and mass media on the political participation of the people of Jambi Province in the regional head election. Political participation is a form of community involvement in exercising their political rights in general elections both at the national and regional levels. The embodiment of political rights will affect every decision-making related to the interests of the community. This study uses a quantitative approach that uses statistical techniques with PLS model analysis techniques. The study was conducted on the people of Jambi City as many as 100 people were selected based on area sampling techniques. The research findings explain that the mass media has no direct effect on political participation. Political participation is directly influenced by the variables of Political Awareness and Political Socialization. Therefore, it is suggested that the use of mass media in the post-conflict local election in Jambi Province needs to be improved, especially information related to the political rights of the community. The tendency that occurs in the community is more interested in obtaining information related to entertainment because people are still accustomed to listening culture rather than reading culture.

This study aims to determine the political communication strategy of the winning team, the strengths and weaknesses as well as the causes of the low vote acquisition of Fachrori-Syafril in the 2020 simultaneous regional elections in Jambi Province. The method used in this study is a qualitative research method which emphasizes the in-depth aspects of a problem. The results of this study indicate that the political communication strategy used by the Fachrori-Syafril winning team still has problems and obstacles that cause the low vote acquisition for candidate pair number 02 Fachrori-Syafril in the 2020 Simultaneous Regional Head Elections in Jambi Province. This is due to limited campaign factors, new people in the political realm, candidate management does not work and the disappointment factor from the community.