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1. Enter the end user : a new audience for a new media -- 2. Why don't we give it away? : the value of free for a new music industry -- 3. Retail climate change : from selling music to selling a service -- 4. Opening Pandora's box : the problematic promise of radio on the Internet -- 5. Radio on the TV : music supervision taken seriously -- 6. In a land of 360 deals a 1,000 true fans can't be wrong : financing the social musician and online relationship investments.

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions. By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries