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The article deals specifically with the features of such negative phenomena as business narcissism, cultural and legal nihilism, which have resulted from a lack of ideology in the development of the state and national economy. Based on the analysis of the existing studies and current practice of state authorities and economic entities, the problems of their ideological support and growth have been found. The authors have established regular patterns of relationships between business narcissism, cultural and legal nihilism and specific features of introducing innovative technologies at various levels of government. The study has been presented under the conditions of transition economy of the post- totalitarian society.The research also explores different ways of increasing responsibility for the effective social development and industrial growth, namely, by introducing spiritual, cultural, moral and ethical dimensions, innovative managerial practices and modernizing technology and production processes. It is claimed that from the perspective of European standards, the most appropriate methods to assess the operational stability of the enterprise are not only innovative means, but also elimination of business narcissism, cultural and legal nihilism. Overcoming the above-mentioned negative phenomena through developing and implementing the state's ideological policies will make it possible to effectively promote the national economy and state-building.The study provides evidence that ideological factors ensure stable operation of Ukraine's industrial enterprises on the domestic (national) market and create an enabling environment for their competitiveness among companies of the European Union. The authors formulate the basic social circumstances that may hinder implementing the state ideological policy and fighting against business narcissism, cultural and legal nihilism, particularly, the absence of a well-established legal and judicial system, corruption and oligarchy, a lack of accountability and impunity.

Andrushkiv B.M., Kramar I.Yu., Pohaidak O.B. FEATURES OF FORMING A STRATEGY OF INTERNATIONALIZATION OF BUSINESS ENTITIES IN THE CONTEXT OF EU REQUIREMENTS (WAYS AND ELASTIC TOOLS TO SOLVE THE PROBLEM)Purpose. The aim of the article is to reveal the features of the strategy of internationalization of the subjects of the management in the context of the requirements of the EU; the development of an elastic toolkit and perfect organizational and economic mechanisms that create opportunities for ensuring their competitiveness on the basis of increasing the quality of production, works and services, and efficiency of management.Methodology of research. The theoretical basis of the research is the scientific works of domestic and foreign scientists on the problems of internationalization of industrial enterprises. The following methods are used to achieve this goal: analytical and monographic – in processing the literary and Internet sources on the topic of research; system analysis, generalization, graphic – when constructing a model of transition from post-totalitarian stage of development of the national economy to the internationalization of enterprises, as well as the step-by-step scheme and the most important milestones of elastic tooling and organizational and economic mechanisms of internationalization of industrial enterprises; abstract and logical – for the generalization of the above material and the formulation of conclusions.Findings. The directions of strengthening and development of internationalization in the conditions of social instability are defined. The ways of improving the efficiency of measures due to innovation and management factors are considered. The thesis is based on the fact that due to the mentioned factors it is possible to ensure calm in the society and stable functioning of the national economy of Ukraine, which, in fact, can make it competitive in the conditions of the EU. The research is carried out in conditions of administrative and territorial reforms.Originality. The model of the transition from the post-totalitarian stage of the development of the national economy to the internationalization of the enterprises is substantiated, the step-by-step scheme and the most important milestones of the formation of elastic tools and organizational and economic mechanism of internationalization of industrial enterprises, which creates opportunities for ensuring their competitiveness, are formed.Practical value. The obtained results of the research can be used by managers and economists of industrial enterprises with the intensification of internationalization processes, and some conclusions and recommendations on the formation of organizational and economic mechanism of internationalization – in the system of strategic management of innovative development of enterprises. The summarized practical results of the research can be used in conditions of multi-sectoral innovative and active enterprises to increase the effectiveness of organizing the strategy of their innovation development at all stages of the life cycle of inter-nationalization. In addition, the materials of the article for a more profound study of the problems should be used in educational processes in the teaching of relevant disciplines.Key words: internationalization, foreign economic activity, European Union, innovative policy, national security, hybrid war, enterprises, stability, strategy, efficiency, quality, economic activity, transformational society.