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Purpose: The general objective of this paper was to evaluate the significance of EU designations such as Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Speciality Guaranteed (TSG) in the food purchasing decisions made by consumers. Specific objectives include: determining familiarity with products bearing EU designations, identifying factors affecting the purchase, determining the type of most frequently purchased products and identifying their purchase locations. Design/Methodology/Approach: The evaluation was carried out using PAPI and CAWI surveys (survey questionnaire) . The surveys were carried out in 2016 among 1.364 students from four countries: Poland, Lithuania, Slovakia and Ukraine. Findings: The results of the surveys point to a relatively small significance of EU designations in the purchasing decisions made by young consumers of food products. The surveys made it possible to identify the most important determinants of the choice of food products, including: product price, freshness and best before date. Analysing the behaviours of buyers from respective countries it can be observed that the evaluations of the significance of factors determining the choice of a product are not much different, which can be explained by progressing globalization and unification of consumer behaviours. In addition, it can be noted that the surveyed buyers are not very fluent in differentiating between respective types of designations such as PDO, PGI and TSG. Practical Implications: The survey made it possible to evaluate the behaviour of young consumers on the food market to the extent of the choice of products with EU designations and to formulate recommendations for producers and sellers as well as identify the directions of further research. Originality/Value: The added value of this paper is cross-sectional analysis of multiple factors shaping decisions on the choice of EU-certified food products by young consumers using the example of selected EU member states in comparison to a non-EU country – Ukraine. ; peer-reviewed

Purpose: This paper aimed to evaluate the competitive potential of the agricultural and food sector in the member states of the European Union and identify differences between them with reference to the position of such countries in international agricultural and food trade. Design/Methodology/Approach: The competitive potential was evaluated using a synthetic measure designed using TOPSIS (Technique for Order Preference by Similarity to an Ideal Solution). The potential was confronted with the competitive position of the member states of the European Union in the international trade in agricultural and food products. To this end, among other indicators, the Revealed Comparative Advantage (RCA) index was used. The analysis was based on data from EUROSTAT and FADN (Farm Accountancy Data Network) for years 2007-2017. Findings: The results point to a strong diversification of the level of agricultural development among the member states of the European Union. Four groups of countries characterised by a similar level of the analysed phenomenon were identified. The highest value of the synthetic measure was characteristic of the Netherlands. It was more than 3 times higher than in the country least competitive in that respect (Slovenia). Countries with the highest agricultural competitive potential such as the Netherlands, Belgium, Denmark and France, also maintain a high competitive advantage in the international agricultural and food trade. Many countries, in particular those included in EU-12 (Malta, Romania, Bulgaria, Poland) in the analysed period 2007-2017 significantly improved their competitive position in the agricultural and food trade despite a small increase in the competitive potential of agriculture. Practical Implications: The surveys made it possible to identify countries (mainly new member states of the EU) in which, despite relatively large resources of production factors in agriculture, the competitive potential measured with an aggregate measure designed in this paper, taking into account primarily an advantage in terms of quality and not costs and prices, is low. This points to a need for orienting the Common Agricultural Policy at boosting the dynamics of structural transformations in this sector so that in the future these countries are able to maintain a high competitive position in agricultural and food trade. Originality/Value: An added value of this paper is the analysis of multiple factors affecting the competitiveness of the agricultural and food sector and identification of a group of EU countries by means of a synthetic measure designed using TOPSIS, whereas most papers investigate the effect of one factor with a limited number of competitiveness measures. The analysis of relationships between the competitive capacity and the international competitive position of the countries of the European Union in agricultural and food products further contributes to the originality of the study. ; peer-reviewed