Suchergebnisse

Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs

In: Columbia Business School Research Paper Forthcoming

Meta-Learning Customer Preference Dynamics on Digital Platforms

A Generative Model of Consumer Collections

The Joint Impact of Revenue-based Loyalty Program and Promotions on Consumer Purchase Behavior

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design

In: Columbia Business School Research Paper Forthcoming

Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 21, Heft 2, S. 291

ISSN: 1537-5277

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

Choice Models and Customer Relationship Management

In: Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291

Towards a Brain-to-Society Systems Model of Individual Choice

In: Marketing Letters, Band 19, Heft 3