Suchergebnisse

AbstractPakistan is a developing country making efforts to become compatible to foreign industry for smooth economic activities. A developmental wave of China Pakistan Economic Corridor puts pressure on Pakistan corporate industrial sector to speed up its strategical & developmental implementation process to remains in or surpass competition. For this Pakistan industry is gradually moving towards Corporate Social Responsible actions while China is leading from front.The intention of this paper is to examine moderating and direct impact of innovation on corporate social responsibility and firm performance in manufacturing industry of Pakistan. For this; panel data of three years was collected. Theoretical framework is based on two theories that are resource based and institutional theory.The direct and moderating effect was test by using multiple regression technique. The results was that significant direct relationship exist among CSR, Innovation and Firm Performance while moderating effect of innovation is absent between CSR and Firm performance.

Brands are the key to sales increase in consumer markets. They make a relationship between the consumers and the company. Brand loyalty is a consumer's preference to purchase a particular product or service at first or repeatedly in a competitive market. The general purpose of this study is to investigate the factors leading to brand loyalty in service sector. Specifically, we are concerned to observe the factors affecting brand loyalty in mobile phone purchasing in Bahawalpur, Pakistan. The sample size of 150 is taken through convenient sampling method. The survey method is used to collect the data from the respondents through self-administered questionnaire. The regression analysis approved the significant positive relationship of the proposed factors with brand loyalty.

AbstractThis study aims to investigate the impact of corporate social responsibility (CSR) commitment and CSR participation on both social performance and environmental performance. The current study examines the influence of CSR commitment on CSR participation. This study also tested the mediating effect of CSR participation in the connection between CSR commitment and social performance as well as between CSR commitment and environmental performance. Data were collected from 324 managers of hotels and tourism units. Statistical techniques such as correlation, regression and AMOS 7.0 software were used for data analysis. Results reveal that CSR commitment positively predicts CSR participation. CSR participation significantly predicts the social performance and environmental performance. The direct link of CSR commitment with social performance and environmental performance is positive and significant. The findings also reveal that CSR participation mediates the relationship between both CSR commitment and social performance and CSR commitment and environmental performance links.