Does Cause-proximity Matters in Cause-related Marketing?
In: International journal of academic research in business and social sciences: IJ-ARBSS, Band 7, Heft 7
ISSN: 2222-6990
4 Ergebnisse
Sortierung:
In: International journal of academic research in business and social sciences: IJ-ARBSS, Band 7, Heft 7
ISSN: 2222-6990
In: International journal of academic research in business and social sciences: IJ-ARBSS, Band 11, Heft 18
ISSN: 2222-6990
In: Corporate governance and organizational behavior review, Band 7, Heft 4, S. 82-93
ISSN: 2521-1889
The education sector is undergoing huge transformations in response to changing situations and circumstances. In order to effectively adapt to the evolving demands of the new situation, innovative work behaviours among educators have become increasingly crucial. This study aims to investigate teachers' perceptions of innovative work behaviours in Jordan, evaluate the implementation of internal marketing within the Jordanian education sector, and examine the influence of internal marketing on enhancing innovative work behaviours. Drawing on a qualitative research methodology, semi-structured interviews were conducted with teachers of the first three grades in Jordanian public schools. Thematic analysis was employed to interpret the interview data. The main themes that emerged from the analysis were motivation and collaboration. Findings show that motivated teachers are more likely to invest their time and effort in experimenting with innovative teaching methods and finding solutions to educational challenges. Collaboration fosters an environment of shared knowledge, support, and creativity among teachers. These findings imply the influence of internal marketing in guiding the motivation and collaboration among teachers. By understanding the impact of internal marketing on innovative work behaviours, policymakers and educational institutions can develop effective strategies to enhance the quality of education in the country.
In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Band 28, Heft 2, S. 128-138