Suchergebnisse

Analyzes the forces & impacts of globalization in Japan in the post-WWII era, focusing on the activities of intellectuals, the overseas expansion of Japanese business, & lifestyle transformations, particularly in the areas of food & clothing production & consumption. Dimensions of the "fast-foodization" of Japan, led by McDonalds, are outlined, & parallels are drawn to the adoption of "quick, cheap, & tasty" Western fashions in dress. A case study of the Suntory company demonstrates the penetration of Japanese mass culture across Asia, including its alcoholic beverages & soft drinks, comic books & animation art, & drama. Another company, cosmetics manufacturer Shiseido, has successfully penetrated the West; the impacts of these global market expansions on Japan's image in other countries are discussed. It is also shown how the unique style of Japanese management, the consciousness of its business executives, & its employment/promotion systems have expanded globally. Japanese intellectuals' role in globalization, particularly in debates about human rights, the environment, feminism, & economic globalization, is summarized. K. Hyatt Stewart