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Esta pesquisa analisa editoriais dos jornais O Globo e O Estado de S. Paulo sobre a proposta de Reforma da Previdência Social apresentada ao Congresso Nacional pelo ex-presidente Michel Temer (PMDB) como parte de um pacote de reformas de índole liberal perpetrada por seu governo. Com base na Teoria do Enquadramento, que funciona como instrumental teórico-metodológico para este texto, buscamos compreender os enquadramentos construídos pelos dois jornais em seus editoriais, de forma a perceber como eles expressaram seus posicionamentos sobre o tema. Na análise, identificam-se os principais recursos retóricos utilizados pelos jornais a partir de categorias propostas por Robert Entman (1993). O estudo mostra a construção de enquadramentos midiáticos favoráveis à Reforma, com a defesa da sua inevitabilidade e a expressão de ideias diretamente alinhadas ao ideário neoliberal.

The purpose of this paper is to examine the explaining factors of the market leadership of two Brazilian companies in specialized fields of the Information and Communication Technologies (ICT) sector. Whilst Totvs is a software house, dedicated to the Enterprise Resource Planning (ERP) segment since its foundation, Positivo is an assembly line of personal computers (PCs), which emerged as a spin-off from an economic group originally focused in educational services. Throughout the paper, case studies of both companies are performed, based on literature review, financial statements, press articles and in-depth interviews. In both cases, national idiosyncrasies have supported the emergence and consolidation of each company as a market leader. Notwithstanding economies of scale and scope are essential sources of competitive advantages in the ICT sector in general, both cases exhibit a combination of two other factors that counterbalance their initial disadvantages with respect to their international competitors. First, governmental support has been crucial, although using different approaches. Totvs' leading position has been reinforced by financial support from the Brazilian National Development Bank (BNDES), while Positivo has benefited from trade protectionism, under the "infant industry" argument. Second, both companies have achieved market leadership through the development of customized products and solutions to specific market segments that have not been properly addressed by world industry leaders, combining some technological capabilities with marketing capabilities. Recently, both companies have made efforts to enter the global market. Up to now, they both have focused on Latin America, in order to explore cultural, idiomatic and institutional similarities with Brazil.

<p>O objetivo do presente estudo é discutir possíveis semelhanças e/ou diferenças entre as Âncoras de Carreira de homens e mulheres da geração Y. Os valores, as motivações e os talentos individuais são pilares que podem guiar os anseios e as expectativas de homens e mulheres ante sua carreira profissional. Desse modo, foi elaborado um estudo de natureza qualitativa com 40 profissionais de ambos os sexos (20 homens e 20 mulheres) para discutir as Âncoras de Carreira desses indivíduos. Foi utilizada a técnica de Análise de Conteúdo que visou aclarar os dados coletados. Os resultados sugeriram traços de semelhanças entre os gêneros perante 4 Âncoras, os homens foram predominantes em 3 Âncoras e as mulheres tiveram predominância sob 2 Âncoras, além de ser identificada uma potencial nova Âncora de Carreira - Reconhecimento/Valorização Profissional (RP) - a ser investigada em estudos futuros.</p><p><strong>Palavras-chave:</strong> Âncoras de Carreira; Gênero; Geração Y; Semelhanças; Diferenças.</p>

The purpose of this paper is to examine the explaining factors of the market leadership of two Brazilian companies in specialized fields of the Information and Communication Technologies (ICT) sector. Whilst Totvs is a software house, dedicated to the Enterprise Resource Planning (ERP) segment since its foundation, Positivo is an assembly line of personal computers (PCs), which emerged as a spin-off from an economic group originally focused in educational services. Throughout the paper, case studies of both companies are performed, based on literature review, financial statements, press articles and in-depth interviews. In both cases, national idiosyncrasies have supported the emergence and consolidation of each company as a market leader. Notwithstanding economies of scale and scope are essential sources of competitive advantages in the ICT sector in general, both cases exhibit a combination of two other factors that counterbalance their initial disadvantages with respect to their international competitors. First, governmental support has been crucial, although using different approaches. Totvs' leading position has been reinforced by financial support from the Brazilian National Development Bank (BNDES), while Positivo has benefited from trade protectionism, under the "infant industry" argument. Second, both companies have achieved market leadership through the development of customized products and solutions to specific market segments that have not been properly addressed by world industry leaders, combining some technological capabilities with marketing capabilities. Recently, both companies have made efforts to enter the global market. Up to now, they both have focused on Latin America, in order to explore cultural, idiomatic and institutional similarities with Brazil.

AbstractResearch about professional trajectories of regulators highlights the exchange of personnel from independent regulatory agencies (IRAs) to the private sector, mainly based on US evidence. However, current studies indicate that revolving doors in different contexts may share more nuances, reflecting the role of different political institutions. Here we rely on sequence analysis to explore the trajectories of 117 Brazilian board members of IRAs, investigating: What are their typical professional trajectories? Which career path receives most of the benefits in postterm positions? The analysis uncovers five clusters of career paths in which most regulators do not transition between the public and private sectors but still benefit in direct and indirect ways from serving terms in IRAs. A different mix of market/bureaucratic/political incentives plays a role in the patterns of professional trajectories we uncover in Brazil. Depending on the context, regulators' trajectories might be driven by either market or state forces.

No âmbito dos estudos sobre mídia e política, este trabalho propõe analisar a entrevista doJornal Nacional, da TV Globo, com a então candidata à reeleição pelo Partido dosTrabalhadores, Dilma Rousseff, nas eleições gerais de 2014. Partindo dos estudos de PierreBourdieu, pretende-se estudar a interação entre os campos político e jornalístico, comparticular interesse pelas estratégias discursivas de constituição de seus respectivos ethos nocontexto da entrevista política televisiva. Esse gênero jornalístico é encarado como estruturacomunicacional dialógica que, no caso concreto, revelou condições de interlocução desiguaisentre os campos, em função de os jornalistas incorporarem valores negativos em relação àpolítica, provenientes da cultura política nacional. Tais valores funcionaram, no âmbito daentrevista, como elementos constitutivos de um ethos negativo prévio em relação ao campopolítico.

Buscamos ordenar e qualificar uma discussão contemporânea, relativa a uma possível escassez de engenheiros na sociedade brasileira. Com base na literatura, elencamos as hipóteses que levariam à caracterização de escassez e procuramos argumentos baseados em dados para discutir tais hipóteses. Os dados não corroboram a tese de escassez generalizada.