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International audience This article sought bases and contexts of social representation of sparkling wine muscatel in Brazil. It is a base for more complex studies. A phenomenon of increased sparkling wine consumption in Brazil was perceived, mainly from muscatel sparkling wine, which increased by 417% from 2005 to 2017. Sparkling wine is a product that appeared in France and migrated to other countries after colonization. In Brazil, it has been gaining more and more visibility, be it in music, news, supermarkets, and other social contexts. To understand this phenomenon, we sought the media and cultural databases, i.e. music, online newspapers. In Brazilian music, the sparkling wine is represented as a luxury product, which refers to romance, festivities, celebrations, special moments, seduction, special gifts, social differentiation, among others. In others media, it is perceived as a fresh, light drink, with pleasant sweetness and easiness to drink, and also an option for those who want to start venturing into the world of wine. As an exploratory and developing research, it was possible to lay down a foundation for further investigation about the social representation of sparkling wine in Brazil.

Nos governos do Partido dos Trabalhadores, o esgotamento simbólico e material do projeto da política externa brasileira tornou questionável se os seus objetivos preconizados sequer poderiam ser apoiados em um modelo de desenvolvimento voltado majoritariamente ao setor primário. Considerando esse descompasso, questiona-se: até que ponto houve compatibilidade das propostas do projeto de política externa levado a cabo pelos governos Lula e Dilma (2003-2016) com as dinâmicas materiais e ideacionais estruturantes do cenário doméstico brasileiro? Os resultados parciais nos direcionam à conclusão de que a derrocada do projeto de política externa do período remonta em grande parte da baixa conexão entre as propostas deste projeto com o modelo de desenvolvimento adotado e, consequentemente, com a realidade política e econômica doméstica. Metodologicamente, o artigo consiste em uma pesquisa majoritariamente qualitativa de caráter exploratório, se valendo da análise de artigos e livros a respeito da temática do desenvolvimento e da política externa brasileira.
Recebido em: 10 mar. 2023 | Aceito em: 05 out. 2023.

International audience ; From the consumer pressure to healthier and sustainable food, and the search for quality of life, companies in various activities have reinvented to meet this demand. Organic products that have features to meet this trend, also took their place in the Brazilian wine industry, that is entered in this field to stay competitive. On the other hand, they found limiting factors that inhibiting the growth in supply of this product. In this perspective, the objective of this study is to describe and analyze what are the limiting factors for organic wine production in Brazil. To this end, an exploratory research was conducted from in-depth interviews, secondary data and direct observation. The collected data were crossed between companies and theory. The results are presented in the following chain of organic wine, based on primary resources-production-distribution-marketing and stakeholders. For conclusion, it is notable that wineries holding a major concern to maintain the certification, but the biggest challenge is to produce goodorganic grapes. On the other hand, it still requires marketing efforts, so that the product value can reach the end consumer ; A partir des pressions des consommateurs à des aliments plus sains et durables, ainsi que la recherche pour la qualité de vie, des entreprises de diverses activités se sont réinventées pour répondre à cette demande. Les produits biologiques, qui ont des caractéristiques pour répondre à cette tendance, ont pris leur placé également dans le secteur vinicole brésilien, qu'est entré dans ce domaine pour rester compétitif. Par contre, ils ont trouvé des facteurs limitatifs qu'inhibent la croissance de l'offre de ce produit. Dans cette perspective, l'objectif de cette étude est de décrire et analyser quels sont ces facteurs limitatifs pour la production de vin biologique au Brésil.À cette fin, une recherche exploratoire a été menée à partir d'entretiens approfondis, des données secondaires et l'observation directe. Les données récoltées ont été ...

International audience This study aims to understand the convergences and divergences between the social representations associated with the different terms used to designate sparkling wine in Brazil and in France. For this purpose, we carried a verbal association task to collect the social representation content in Brazil and France. It was word inductor in Brazil: sparkling wine, sparkling wine moscatel, cider, and Champagne. In France, sparkling wine, pétillant wine, crémant wine, and Champagne. There are common terms used to designate sparkling wine that still confuses consumers. The data was analyzed by ascending hierarchical cluster analysis and presented by a dendrogram. This method evidences the dissimilarity between inductors. The results present on a major cluster with all sparkling wines and another with the Brazilian inductor cider. After, we have also the Brazilian inductor moscatel separated, and show a close similarity between French inductors, Champagne and sparkling wine. Even with it being an exploratory research, the results show start to explain the convergences in the French context, due probably to the long history of these products. On the other side, in Brazil, the divergence, principally with cider and moscatel, that are recent in the Brazilian market, compared to sparkling wine and Champagne.

O fenômeno da globalização produziu classes favorecidas e integradas às cadeias globais de produção, bem como classes marginalizadas alheias a esses processos. Ademais, gerou a desintegração de vínculos sociais e coletividades, estimulando a ascensão de uma gama de mobilizações anti-establishment, sobretudo de extrema-direita. O caso brasileiro é particularmente sintomático desta conjuntura, onde, desde o início dos anos 2010, foi possível verificar um conjunto de forças reacionárias que ascenderam no âmbito da sociedade civil e política, contribuindo para consolidação do atual governo de Jair Bolsonaro. Com base neste contexto, se coloca a seguinte pergunta: a ascensão do movimento reacionário de extrema-direita no contexto político brasileiro estabeleceu as bases para resistência aos efeitos da globalização e da formação de uma estrutura social alternativa? A partir de um estudo de caso à luz da Teoria Crítica Neogramsciana, são investigados os processos que ocasionaram a ascensão da atual extrema-direita brasileira e como eles se inserem em um contexto de crise da ordem mundial liberal e da globalização. O trabalho conclui que houve uma convergência de interesses entre setores da sociedade brasileira e grupos capitalistas transnacionais, recompondo um bloco histórico alinhado com as dinâmicas da ordem (neo)liberal posta e ascendida desde os anos 1990.