Following the research design outlined in the DoA, the principal outcomes of the methodological strategy are two research toolkits (both of them included in D2.2- Kit for field Researchers): the Fieldwork Toolkit, and the Analytical Toolkit. Both toolkits were tailored as ad hoc internal instruments to guide TRANSLITERACY researchers through data collection and analysis. They were refined throughout the research process itself and are internal work-in-progress documents of the Action plan. In fact, the Analytical Toolkit is still a work in progress (March, 2017), as the analytical process has not been finished yet. Therefore, this report only shows the main outline of this second toolkit as it is currently being developed. Previous to these two research toolkits, we developed the Ethical Kit, containing the protocols and procedures for obtaining the informed consents from schools, parents and teenagers that permitted us to undertake fieldwork. For more information regarding the methodological process of the project, consult D.2.1 - Methodological Internal Report. ; The TRANSMEDIA LITERACY Project has received funding from the European Union's Horizon 2020 Research and Innovation Programme under Grant Agreement No 645238
La recerca antropològica i etnogràfica dels mitjans de comunicació s'ha centrat en gran part en l'anàlisi de la recepció dels productes dels mitjans tradicionals (televisió, ràdio, premsa escrita i pel·lícules) i el consum relacionat amb l'apropiació domèstica de tecnologies (Rothenbuhler et al., 2005). També hi ha un ampli corpus de recerca dedicat a l'estudi de la dimensió política dels mitjans alternatius i indígenes (Ginsburg et al., 2002). Tanmateix, hi ha hagut una separació entre els estudis dels media i els estudis d'internet, i entre l'anàlisi de la recepció i les pràctiques d'autoproducció, com ara la fotografia familiar o el vídeo domèstic. Les pràctiques actuals en relació amb els mitjans digitals insten a reexaminar els continguts i els fluxos d'autoproducció amb una perspectiva més àmplia que difumina la frontera entre el que és públic i el que és privat, productes realitzats per corporacions i productes amateurs, producció domèstica i indústria cultural, activisme polític i vida quotidiana. ; Anthropological and ethnographic research on media have been largely focused on analyzing reception of media products (television, radio, press and film) and media consumption related to domestic appropriation of technologies (Rothenbuhler et al., 2005). There is also a wide body of research devoted to the study of the political dimension of alternative and indigenous media (Ginsburg, 2002). However, there has been a separation between media and internet studies, and between the analysis of media reception and practices of self-production, such as family photography or home video. Current digital media practices urge reexamination of self-produced content and media flows from a broader perspective that cuts across divisions between public and private, corporative media products and people's releases, home production and cultural industry, political activism and everyday life. ; La investigación antropológica y etnográfica de los media se ha centrado en gran parte en el análisis de la recepción de los productos de los medios tradicionales (televisión, radio, prensa escrita y películas) y el consumo relacionado con la apropiación doméstica de tecnologías (Rothenbuhler et al., 2005). También hay un amplio corpus de investigación dedicado al estudio de la dimensión política de los medios alternativos e indígenas (Ginsburg et al., 2002). Sin embargo, ha habido una separación entre los estudios de los media y los estudios de internet, y entre el análisis de la recepción y las prácticas de autoproducción, como la fotografía familiar o el vídeo doméstico. Las prácticas actuales relacionadas con los medios digitales instan a reexaminar los contenidos y los flujos de autoproducción con una perspectiva más amplia que difumina la frontera entre lo que es público y lo que es privado, productos realizados por corporaciones y productos amateurs, producción doméstica e industria cultural, activismo político y vida cotidiana.
The emergence of new media, devices, narratives and practices has compelled media literacy scholars and professionals to review their theoretical frameworks and methodological approaches. Based on a new conception – 'transmedia literacy' – that moves from traditional media literacy to informal learning and participatory cultures practices, the research program behind the present article tries to understand how new generations are doing things with media outside schools and how they learnt to do the things they do. The article begins by describing the transformations of media literacy in recent years as a consequence of the mutations of the media ecology and, in that context, proposes a methodological approachfor analysing the acquisition of transmedia skills in informal learning environments by teens. The article describes, analyses and evaluates the development and initial implementation of this methodology working with teenagers in a high-school in NAME CITY. It ends with a Research Kit that includes surveys, creative workshops, interactive interviews and media diaries with teens between 12-18 years old. The article also describes the evolution of this methodological approach from its original formulation to the evaluation of the model after it was tested, and reflects on the possibilities of developing specific research devices to be applied in transnational research. ; This work emerges from the Transmedia Literacy Project, which has received funding from the European Union's Horizon 2020 Research and Innovation Programme under Grant Agreement No 645238.
