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Indonesian people oftenly consume online news that present figures on survey result, not only political news but also other news, for instance, news headline stated 63 percent of the people in average agreed to cabinet reshuffle. It was not stated 37 percent of the people in average did not agree to a cabinet reshuffle which has the same meaning. An attractive online news frame will potentially get clicks from its audience. In theories, news framing effects in general has a cognitive effect on the audience, including the frame of the survey results. However, a different view says that new media presence, especially the internet and Web 2.0 technology, has changed the fundamental of mass communication, which makes the minimum effect of new media framing and difficulty to measure because the emergence of preference-based effects as a nature of the online media environment. This interesting research tries to examine the effects of framing in the realm of psychology, which is still quite rarely done in framing effects studies by using experimental quantitative methods that test individual heuristic assessments. Framing with the results of the survey turned out to have an effect on the individual heuristic who read it. The study will prove that the framing effects remain exist even in new media platforms. The findings presented in this article are expected to contribute to the development of framing theories and media effects.

Indonesians often consume online news presenting figures of survey results, not only political news but other news as well, for instance, a news headline stated that 63 percent of people on average agreed to a cabinet reshuffle. Strangely enough, it was not stated 37 percent of people on average did not agree to a cabinet reshuffle, which has the same meaning. An attractive frame of online news will potentially get clicks from its audience. In theories of framing effect, news framing in general has a cognitive effect on the audience, including the framing of survey results. However, an opposing view suggests that the advent of new media, especially the internet and Web 2.0 technology, has changed the fundamental order of mass communication, which leads to a minimum effect of new media framing and difficulty in measuring them due to the emergence of preference-based effects as a natural attribute of the online media environment. This interesting research tries to examine the effects of framing in the realm of psychology, which is still quite rarely done in studies on framing effects, by using experimental quantitative methods that test individual evaluation heuristics. The framing of survey results turned out to have an effect on the heuristic assessment of the individual reader. The study prove that the framing effects remain even in new media platforms. The findings presented in this article are expected to contribute to the development of framing theories and media effects.

Amid the inadequate communication studies on slow fashion, this study examines slow fashion communication on social media, with a focus on a content analysis of two slow fashion Instagram accounts in Indonesia and Malaysia, namely @setali.indonesia and @klothcircularity. The data was collected from 1,029 posts containing slow fashion content from January 2020 to December 2022. The study found that communicating slow fashion on social media is predominantly through rational content conveying consumer education issues. The two accounts' main objective is disseminating information and raising awareness about slow fashion lifestyles. The affordance of Instagram in connecting people through shared content in real-time can be a remarkable educational tool for sharing knowledge about slow fashion. The study's results will contribute to media and sustainability communication studies, highlighting the role of social media content in communicating about sustainability.