Suchergebnisse

Intro -- International Marketing and Management Research Series -- Associate Editors -- Editorial Review Board -- Foreword -- Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Part I: Manufacturing -- Chapter 1: Indian Small-Scale Manufacturing Firms: Achieving Competitive Advantage -- 1.1 Introduction -- 1.2 Theoretical Framework and Hypothesis Development -- 1.2.1 Information Sharing -- 1.2.2 Supply Chain Integration -- 1.2.3 Supply Chain Flexibility -- 1.2.4 Competitive Advantage -- 1.3 Hypothesis development -- 1.4 Methodology -- 1.4.1 Analysis and Results -- 1.5 Discussion and Implications -- 1.6 Directions for Future Research -- References -- Part II: Marketing -- Chapter 2: Should the Devil Wear Prada? Analyzing Consumers' Responses to Luxury Branding -- 2.1 Introduction -- 2.2 Literature Review -- 2.2.1 Luxury Versus Semi-luxury Brand -- 2.2.2 Types of Luxury Brands -- 2.2.3 Prototypical Brands -- 2.3 Conceptual Framework and Hypotheses -- 2.4 Methodology -- 2.4.1 Procedures -- 2.4.2 Sample and Data Collection -- 2.5 Results -- 2.5.1 Focus Group -- 2.5.2 Small Group -- 2.5.3 Online Survey -- 2.6 Discussions and Conclusion -- References -- Chapter 3: The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study -- 3.1 Introduction -- 3.2 Literature Review and Theoretical Framework -- 3.2.1 Leader-Member Exchange Theory -- 3.2.2 Power Distance -- 3.2.3 Individualism/Collectivism -- 3.2.4 Masculinity/Femininity -- 3.2.5 Uncertainty Avoidance -- 3.2.6 Long- and Short-Term Orientation -- 3.2.7 Leader-Member Exchange Quality and Job Satisfaction -- 3.3 Results -- 3.4 Discussion -- 3.4.1 Managerial Implications -- 3.4.2 Limitations and Future Research -- 3.5 Conclusion -- 3.6 Appendix A: Measurement Scales -- 3.6.1 Power Distance Belief Scale.

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.

Global Business Transcendence argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

This study investigates how culture moderates the interrelationships among social spatial imagery (SSI), consumer xenocentrism (C-XEN), electronic word-of-mouth (eWoM), and overall project performance for global virtual teams (GVTs) in social media networked environments. In a sample of 1240 participants from developed economies (the United States and Italy) versus 1176 from emerging economies (China, India, Colombia, Brazil, and Malaysia), partial least squares structural equation modeling and multigroup analyses were conducted to examine the above social media-based interrelationships. The results indicate that low power distance (PD), individualist, and masculine cultures exert strong and positive relationships between C-XEN and negative eWoM; while high PD, collectivist, and less masculine (or feminine) cultures strengthen positive relationships between xenocentrism and positive eWoM. Further, negative eWoM aids project success for GVTs, while positive eWoM has no impact on project performance for developed and emerging economies. Theoretical and managerial implications for understanding cross-cultural aspects of SSI, C-XEN, eWoM, and GVT project performance in online social networks are discussed.