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Reconciling productive agricultural practices with nature conservation is not only an ecological challenge, but also a demanding matter of governance. This paper analyses the potential as well as the limitations of various governance arrangements, and explores ways to enhance the governance of nature conservation in agricultural landscapes. We assume four conditions to contribute to the performance of these arrangements: farmers should be motivated, demanded, enabled, and legitimized to participate in arrangements that promote nature conservation by farmers. We analyse 10 distinct Dutch governance arrangements in the period 2000–2016, including agri-environment schemes but also privately initiated arrangements. The arrangements target a large but unknown share of farmers and farmlands, but nature conservation ambition levels are generally low to moderate. The expected low-to-moderate performance is associated with a low-to-moderate motivation, demand, and ability. Underlying are stronger forces driving towards intensification and problems farmers face in recuperating the cost of nature conservation. New greening requirements in the EU Common Agricultural Policy and in agri-food supply chains are first, cautious steps addressing these fundamental drivers of ecological degradation. More ambitious greening requirements may contribute to a higher motivation and ability of larger groups of farmers to implement nature conservation measures.

Reconciling productive agricultural practices with nature conservation is not only an ecological challenge, but also a demanding matter of governance. This paper analyses the potential as well as the limitations of various governance arrangements, and explores ways to enhance the governance of nature conservation in agricultural landscapes. We assume four conditions to contribute to the performance of these arrangements: farmers should be motivated, demanded, enabled, and legitimized to participate in arrangements that promote nature conservation by farmers. We analyse 10 distinct Dutch governance arrangements in the period 2000?2016, including agri-environment schemes but also privately initiated arrangements. The arrangements target a large but unknown share of farmers and farmlands, but nature conservation ambition levels are generally low to moderate. The expected low-to-moderate performance is associated with a low-to-moderate motivation, demand, and ability. Underlying are stronger forces driving towards intensification and problems farmers face in recuperating the cost of nature conservation. New greening requirements in the EU Common Agricultural Policy and in agri-food supply chains are first, cautious steps addressing these fundamental drivers of ecological degradation. More ambitious greening requirements may contribute to a higher motivation and ability of larger groups of farmers to implement nature conservation measures.

The public justification for nature conservation currently rests on two pillars: hedonic (instrumental) values, and moral values. Yet, these representations appear to do little motivational work in practice; biodiversity continues to decline, and biodiversity policies face a wide implementation gap. In seven EU countries, we studied why people act for nature beyond professional obligations. We explore the motivations of 105 committed actors for nature in detail using life-history interviews, and trace these back to their childhood. Results show that the key concept for understanding committed action for nature is meaningfulness. People act for nature because nature is meaningful to them, connected to a life that makes sense and a difference in the world. These eudemonic values (expressing the meaningful life) constitute a crucial third pillar in the justification of nature conservation. Important policy implications are explored, e.g. with respect to public discourse and the encounter with nature in childhood