Suchergebnisse

This article reports the development and implementation of a social marketing campaign that was designed to address the interactions between employment seekers and employment providers in the Republic of Maldives. The campaign was implemented in an environment of negative mindsets among young people toward skill-based training and occupations. This in turn has resulted in employers preferring an expatriate workforce, leaving large numbers of Maldivian youth unemployed. Social marketing was used as a device to valorize the notion of work and career by promoting affirmative and positive attitudes toward work. A part of the overall strategy was a career counseling program which followed the campaign to build on this valorizing effect and provide a contextually grounded structure and system for making effective career choices. Based on the data gleaned from these interventions, the article examines the relative and combined impact of social marketing and career guidance on the targeted behaviors and attitudes. In its conclusion, the article discusses the role that social marketing could play along with a partner intervention to effect long-term behavioral and attitudinal change.

This book is focused on work, occupation and career development: themes that are fundamental to a wide range of human activities and relevant across all cultures. Yet theorizing and model building about this most ubiquitous of human activities from international perspectives have not been vigorous. An examination of the literature pertaining to career development, counseling and guidance that has developed over the last fifty years reveals theorizing and model building have been largely dominated by Western epistemologies, some of the largest workforces in the world are in the developing world. Career guidance is rapidly emerging as a strongly felt need in these contexts. If more relevant models are to be developed, frameworks from other cultures and economies must be recognized as providing constructs that would offer a deeper understanding of career development. This does not mean that existing ideas are to be discarded. Instead, an integrative approach that blends universal principles with particular needs could offer a framework for theorizing, research and practice that has wider relevance. The central objective of this handbook is to draw the wisdom and experiences of different cultures together to consider both universal and specific principles for career guidance and counseling that are socially and economically relevant to contemporary challenges and issues. This book is focused on extending existing concepts to broader contexts as well as introducing new concepts relevant to the discipline of career guidance and counseling.