Suchergebnisse

AbstractThe three films discussed in this article describe the cultural and living conditions of women who are socially oppressed in Tamil Nadu, in southern India. Each film exposes a different method of oppression used to subjugate these women: oppression by caste discrimination, honor killings, and modern‐day slavery. Paradesi [Vagabond] examines the misery of tea plantation workers. It describes the slavery system that extorts poor women who are lured into working on tea plantations, and shows how they are forced to live their entire lives as slaves without a shred of hope or freedom. Madha Yaanai Koottam [Herd of Mad Elephants] dramatizes the story of the two wives of a wealthy and respected landowner. The hostile and increasingly violent conflict between the families of the wives puts a spotlight on the realities of caste‐ism and honor killings. Jai Bhim [Victory to Bhim] exposes the struggles of women who belong to the Irula tribe. It shows how a member of the Irula tribe was falsely framed in a theft case. The film addresses the indirect struggles of women who belong to a tribal community. The public outcry sparked by these realistic films has garnered public awareness of the social oppression of women.

Organizational reputation is critical for successful stakeholder engagement. A crisis can affect the organizational reputation and alter stakeholder perception about organizations. The current study investigates the impact of the Covid‐19 pandemic and its management on the World Health Organization's (WHO's) reputation among Indian public health professionals (PHPs). The study applies the situational crisis communication theory (SCCT) model to investigate the reputational impact of the pandemic on WHO among the study subjects. The study results indicate that most Indian PHPs attribute the current Pandemic to WHO. Their current reputation has dropped compared to their earlier reputation among Indian PHPs. The same is reflected in their behavioral intent, with the PHP's willingness to follow WHO guidelines on public health issues significantly reduced. The study also finds empirical support for the SCCT Model.

Purpose
This study aims to ascertain the impact education for sustainable development (ESD) on knowledge, attitude and behavior among senior (last year undergraduate) Indian students.

Design/methodology/approach
This study is a cross-sectional causal investigation with descriptive design using survey method. It uses the knowledge, attitude and behaviors toward the sustainable development scales of the International Institute of Sustainable Development (IISD) for data collection and partial least-square structural equation modelling for empirically testing the proposed research model.

Findings
The study results establish the importance of sustainability education on knowledge, attitude and behavior. The impact of knowledge on behavior is direct and partially mediated through the attitudinal pathway – indicating central and peripheral routes sustainability related information processing and attitude formation. The results also indicate poor knowledge of the impact of socio-cultural issues on sustainability.

Research limitations/implications
The study results will help assess the impact current ESD initiatives in India and redesign the ESD curriculum in line with ESD for 2030 initiatives to facilitate the achievement of UN's sustainable development goals by 2030. This study is limited to senior students and offers scope for extension to other groups.

Social implications
The study results can help redesign the sustainability curriculum at the school and undergraduate levels in the country in line with ESD for 2023 objectives. The results indicate an urgent need to include the impact of sociocultural issues on sustainability to sensitize Indian students towards the same.

Originality/value
This study contributes to the sustainability education literature by assessing the impact of sustainability curricula on sustainability knowledge, attitude and behavior among Indian senior students – hitherto uninvestigated. It also will help in the informed redesign/ improvement of ESD curriculum under the ESD for 2030 initiatives.

AbstractWomen's entrepreneurship is one of the most evocative terms used in this century. Women have achieved sustained progress in all domains. Nourishing a business as an entrepreneur is a critical activity, which means we need to understand the role of women in developing businesses. Movies about the struggles of female entrepreneurs can help provide that understanding. This article discusses women entrepreneurs in Tamil‐speaking regions of India. Three Tamil movies that center on women's entrepreneurship are chosen: 36 Vayadhinile (2015), KaatrinMozhi (2018), and Miss India (2020). One question that drives the action in the first of these films is what sets limits on women's ambitions. Kaatrin Mozhi is about a woman driven by the desire to work as a radio host while maintaining her family life. In Miss India, the protagonist aims even higher. She hopes to create a corporate empire. These three movies portray different dimensions of women's entrepreneurship and the struggles women face in establishing businesses. The movies reflect real situations. This article reveals the mounting evidence of consistent achievement by women entrepreneurs in Tamil society.

AbstractAdvertising in India from the 1980s until very recently has portrayed women as having sole responsibility for housework, even when they are employed. Women have been expected to live with restrictions imposed by men. In the last decade, the culture has begun to acknowledge women's rights in limited ways, in part because of rising living standards. As a result, some cutting‐edge advertisements have begun to present a wider range of roles available to women. This article examines 10 Indian TV commercials and their relation to cultural attitudes about women and their role in society. The new advertisements recognize the need for gender equality, although they still express that ideal in relatively conservative terms.