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THE OPERATIONALIZATIONS CHOSEN BY WILCOX FOR THE INDEPENDENT VARIABLES ARE CONCEDED TO PRODUCE AN APPARENT IMPROVEMENT IN THE PREDICTIVE POWER OF THE MODEL OF SUPPORT FOR THE MORAL MAJORITY, BUT THE CONCLUSIONS OF THE ORIGINAL BUELL-SIGELMAN STUDY REMAIN UNCHALLENGED. FOR THE DEPENDENT VARIABLE, WILCOX'S PROCEDURE FOR CORRECTING RESPONDENTS' THERMOMETER RATINGS IS NOT NECESSARILY AN IMPROVEMENT, BUT SHIFTS THE FOCUS OF THE ANALYSIS FROM AFFECT TO RELATIVE AFFECT.

Data from the 1980 and 1984 American National Election Studies are used to explore changes in the level and sources of popular support for the Moral Majority. In contrast to the prevailing image of a movement whose once-considerable public support has now deteriorated, the data analyzed here reveal an overriding stability in affect toward the Moral Majority. (Original abstract)