Suchergebnisse

The use of digital systems in the face of growing global competition is one of the most important trends in the development of both corporate and public governance worldwide. Hence, the key task of the article is to analyze the specifics of the implementation and optimization of digital management systems in terms of minimizing political and economic risks. A comparative analysis of various cases clearly demonstrates that even lobbying for the introduction of digital planning and management systems can have both a positive and negative impact on government policy, depending on the specific situation. However, the demand for their use in state institutions at the federal and regional levels is only increasing every year, which opens up opportunities not only for potential customers, but also for performers and developers of digital systems. The authors prove that the deployment of innovative management technologies plays a crucial role in shaping the competitiveness and profitability of a company in both the public and private sectors. As an example, the authors consider options for implementing an enterprise resource planning system (ERP systems or Enterprise Resource Planning, i.e. a software solution that integrates the various business processes and functions of an organization into a single system), which led to failures due to a number of factors. On the other hand, examples of successful implementation of digital transformation projects in Russia are presented and a list of factors worth paying attention to when implementing urban planning projects in order to avoid financial losses in the future is given. The introduction of digital management systems in the practice of functioning of the unified system of public authority of the Russian Federation is an important step towards improving the management of public resources and improving the efficiency of government structures in general.

The article is devoted to the study of the specifics of political communication in the modern world. As an example, we study virtual communities in the Telegram messenger and the VKontakte social network. The text examines the specifics of the modern digital era, and, in particular, its phenomenon as virtual political communication, as one of the main horizontal ways of communication between individuals. The author emphasizes the inherent nature of the process of mediatization of politics in the modern world, as well as such an important aspect of it as awareness of oneself as a citizen as a direct participant in the implementation of power interactions. Special emphasis in the work is placed on the practices that currently exist in the Russian Federation. In particular, there is an increase in the interest of Russians in political events and, as a result, taking into account the global political situation, not only the growth of the popularity of VKontakte and Telegram, but also the emergence of new innovations, as well as the growth of the popularity of the former ones. There are three main groups of publics: media; communities of political actors; around topical key political issues. The changes in political communication between citizens and the state are investigated. The article provides recommendations on how best to carry out this interaction from the point of view of public authorities: high-quality visual content with an emphasis on concise videos and "presence effect"; user-oriented content marketing; effective speech communication; temporal strategy. There is a request for how, in the conditions of numerous fake and discrediting publications, to increase confidence in public authorities at all levels.