Suchergebnisse

Die Situationen von Frauen und Männern haben sich in den letzten Jahrzenten stark verändert. Ebenso wie das Einkommen wächst die Zahl der berufstätigen Frauen. Studien zufolge bestimmen Frauen über 80 Prozent der privaten Haushaltsausgaben und bilden damit eine einflussreiche Zielgruppe. Männer hingegen sehen ihre Aufgabe nicht mehr ausschließlich in ihrer Karriere. Sie haben vielfältige Rollen und Pflichten mitübernommen, werden in den Medien jedoch noch immer eindimensional und stereotyp präsentiert. Beide Geschlechter entdecken neue Märkte. Die Aufgabe der Unternehmen besteht nun darin, diese Veränderungen wahrzunehmen und ihr Marketing auf diese Ansprüche abzustimmen. Bei der Vermarktung von Bekleidung und Kosmetik werden geschlechtsspezifische Aspekte bereits berücksichtigt, in der Automobilbranche und dem Finanzdienstleistungssektor hingegen nicht. Hier gelten Zielgruppendefinitionen, die schon lange nicht mehr zeitgemäß sind. Dieses Buch bietet einen Überblick über die Entwicklung unserer Gesellschaft und geschlechtsspezifische Unterschiede sowie Handlungsempfehlungen für ein erfolgreiches geschlechtsspezifisches Marketing.

In the first decades of the nineteenth century, British Calcutta stood as one of the most important cities in the world for the editing, printing, and selling of Arabic books. Before the famous Bulaq Press in Cairo was established in 1820, from 1801–19, European Orientalists and Indian munshis (scribes and clerks) and maulvis (Arabic, mawlanas), alongside one Yemeni scholar, had already printed 22 Arabic titles in movable type—many for the first time—at Fort William College in Calcutta (alongside 18 in Persian and 24 in Sanskrit).1 By 1831, a published "List of Oriental Works for Sale at the Government Education Depository, near the Hindu College, Potoldanga, Calcutta," advertised 27 Arabic, 31 Sanskrit, 36 English, 16 Hindi and Urdu, 30 Persian, and 29 Bengali books.2 Far from a marginal undertaking, Arabic books represented a sizeable proportion of printing in Bengal at the beginning of the nineteenth century.

This article explores the responses of Western countries to refugee crises. European countries have been pioneers in articulating frameworks to address the issues of refugees and migration, since World War II. On the other hand, the same European countries are articulating policies to block refugees from reaching their territory, weaponizing and securitizing them for political objectives. This article puts the European outcry for humanitarianism to the test, to display the true objectives behind actions and policies. Furthermore, this research draws on principles and goals of human security and securitization politics, asking how the refugee crisis fits within the debates of those political thoughts.

Contemporary political events in Palestine and the United States have drawn renewed interest in the long history of militant Black-Palestinian solidarity. Although many historical accounts typically begin in the post-1967 Arab-Israeli War moment with the Student Nonviolent Coordinating Committee and the Black Panthers in Algiers, this article traces a foundational period of Black radical coalition building with Palestine through Malcolm X and the Nation of Islam. In doing so, it privileges systems of intergenerational exchange and emphasizes the ways in which broader political developments, from Egyptian anti-imperialism to the birth of the Third World project, helped establish the basis for the Black Power movement's identification with Palestine. The article argues that the Nation of Islam and Malcolm X's border crossing and concomitant efforts to forge ties with Arab-world liberation movements explicitly rendered Palestine a referent of the Black Radical Tradition.

A study of the 70 years of strategic relations between the US and Pakistan reveals that the main consideration in the partnership has always been security. Considering the changes in international politics that have a particular impact in the region-like China's Belt and Road Initiative (BRI) and the growing support for multilateralism-it is high time the two review this relationship and look beyond the security lens. Pakistan, population wise the sixth largest country, sits at the crossroads of major powers' interest due to its pivotal geographic location and natural resources. This study analyses various phases of the US-Pakistan relations in the region. The discussion finds Pakistan is a lynchpin for Central, South and West Asia connecting the East and West. Avoiding Pakistan shall be a gross diplomatic mistake by the US, rather a renewed partnership that thinks beyond the security of this region is required. The focus should on development, social, economic, and environmental challenges to explore opportunities for partnership between the US and Pakistan.