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The term Utopia, coined by Thomas More in 1516, contains an inherent semantic ambiguity: it could be read as eu topos (good place) or ou topos (no place). The authors of this volume analyze this polysemous notion and its fascination for scholars across the centuries, who have developed a variety of visions and ways to explain the «realization» of utopian discourses. The experts in the fields of sociology, political science, economics, computer science, literature and linguistics offer extensive studies about how utopian scenarios are realized in different cultural contexts.
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Society and Communication --The United Kingdom Is(a)land of Utopia: Self-Representation of City Councils and Communicative Strategies towards Citizens /Miriam Bait --The Utopia of Communication The Myth of Communication as a Positive Value /Federico Boni --Sex and the City: Berlin and the Utopia of a New Discursive and Visual Urban Frontier in the Branding of the Creative Place /Paola Bozzi --2.Economics and Communication --Self-adaptive Organisms: The Evolution of Organizational Models and Systems /Paola De Vecchi Galbiati --Technology, Artificial Intelligence and Keynes' Utopia: A Realized Prediction? /Raffaella Folgieri --The "Green Beautiful" Option for the WTO-Multilateral Trading System: Cutting the Edge between Feasibility, Pragmatic Approach and Utopia in Governing the Multiple Aspects of Globalization in Food Markets /Angela Lupone --Administrative Simplification Between Utopia And Nightmare /Gloria Regonini --3.Education and Communication --Online University Presentations in German: Virtual, Utopian and Green. A Multimodal Analysis /Marina Brambilla-Valentina Crestani --The Care Factor: A Proposal for Improving Equality in Scientific Careers /Giampietro Gobo.
In: Tourism and Culture in the Age of Innovation; Springer Proceedings in Business and Economics, p. 499-522