Suchergebnisse

The World of Brands and Branding -- Why Bother with Place Branding? -- The Challenges of Branding Places -- What Is Being Branded and Why? -- Prepare to Start: Mobilize the Forces -- Prepare to Start: Selecting Place Branding Expertise -- The Seven Steps to a Place Brand -- Step One: Assessment -- What's Your Place in the World? -- Step Two: Analysis and Advantage: What Will You Be Known For? -- Step Three: Architecture and Alignment : What Are the Brand's Relationships? -- Step Four: Articulate: How Will the Brand Be Expressed? -- Step Five: Activation: How Will the Brand Come to Life? -- Step Six: Adoption: How Do We Maximize the Support of Stakeholders? -- Step Seven: Action and Afterward: How Do We Keep the Brand Fresh?

A method for measuring paid staff support for volunteer involvement is described. The method is based on an econometric model that compares an organization's investment (the cost of paid staff support) to the value of the volunteer contribution. This method makes it possible to design strategies for more efficient volunteer involvement, and to quantify the effectiveness of these strategies in a non-profit organization.

AbstractResilient water supplies in England need to be secured in the face of challenges of population growth, climate change and environmental sustainability. We propose a blueprint for water resources planning that uses system simulation modelling to estimate the frequency, duration and severity of water shortages at present and in the context of future plans and scenarios. We use multiobjective optimisation tools to explore trade‐offs between these risk metrics and cost of alternative plans, and we use sensitivity analysis to identify plans that robustly achieve targets for tolerable risk, alongside other performance objectives. The results of a case study in the Thames basin demonstrate that the proposed methodology is feasible given commonly available data sets and models. The proposed method provides evidence with which to develop water resource management plans that demonstrably balance the risks of water shortages, costs to water users and environmental constraints in an uncertain future.