Aufsatz(elektronisch)#118. September 2020
Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention
In: International review on public and non-profit marketing, Band 18, Heft 1, S. 129-150
ISSN: 1865-1992
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In: International review on public and non-profit marketing, Band 18, Heft 1, S. 129-150
ISSN: 1865-1992
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Working paper
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Working paper
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Working paper
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