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The article analyzes semantic and axiological transformations of the classical fairy-tale plot of «Cinderella» being observed in such verbal and creolized texts of the Runet distractive discourse as anecdotes, jokes, statuses, demotivators, memes. These anonymous variative speech products are regarded as samples of the so called «naive» gender knowledge. Being an inalienable part of Russian gender Internet discourse, they constitute valuable resourse of information about the Russian speaking Internet users spontaneous beliefs of the actual gender order. The author defines Russian gender Internet discourse as dynamically broadening formation Internet texts of gender theme and agenda having different nature, structural organization, linguostylistic specifics and genre parameters, containing implicit gender senses and producing its own discoursive semantic dominants, values and antivalues. The author specifies that the name of the fairy-tale heroine is a usual connotative literary anthroponym which plays an essential role in organization of the semantic space created in distractive Internet texts. The quantitative analysis results show that 75 % of the revealed text about Cinderella contain explicit gender senses, represent typical femininity and masculinity images and perform marriage and romance as antivalues. The author reveals that 93 % of all gendered Internet texts about Cinderella clearly express negative evaluation of the generalized feminine image (126 items, 57 % of the total number), masculine image (58 items, 26,2 %), marriage and romance (29 texts, 13,1 %), but some samples contain negative evaluation both marriage as a social institution and one of the gender categories. The vagrant fairy-tale plot with its key images, motives and axiologemes become an object of mocking and carnivalesque reinterpretaton of anonymous Internet users. The author shows that the classical source main components occurring in the semantic space of the modern Russian cyberlore artifacts suffer grotesque transformations. That leads to the concepts of «Love» and «Marriage» deaxiologization and creating generalized negatives images of femininity and masculinity.