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Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporates several features: the information presented is based on current evidence, rather than 'informal knowledge' or comments of specific entrepreneurs the focus is primarily on the essentials - the issues and topics most central to the field the book does not assume extensive knowledge of basic management disciplines, and so is accessible to readers with a wide range of backgrounds. The practice of entrepreneurship, too, is fully represented, and is emphasized in special sections that highlight what entrepreneurs actually do, or perhaps should do, to attain success

Social psychology : the science of the social side of life -- Social cognition : how we think about the social world -- Social perception : perceiving and understanding others -- The self : answering the question "Who am I?" -- Attitudes : evaluating and responding to the social world -- The causes, effects, and cures of stereotying, prejudice and discrimination -- Interpersonal attraction, close relationships, and love -- Social influence : changing others' behavior -- Prosocial behavior : helping others -- Aggression : its nature, causes, and control -- Groups and individuals : the consequences of belonging -- Social psychology : a guide to dealing with adversity and achieving a happy life

The field of entrepreneurship has long pondered the following question: Why, despite their high levels of motivation, effort and commitment, do so many entrepreneurs fail? This innovative volume tackles the complex question of entrepreneurial success, identifying the essential tools necessary for converting ideas into reality and offering concrete means for acquiring and strengthening those tools. -- 'Enhancing Entrepreneurial Excellence is a fascinating and valuable treatise on how entrepreneurs achieve the transformation of an idea into a product that is successful in the marketplace. It is practical but well-grounded in the academic research. The book explains the tools that entrepreneurs need to be successful and displays the passion of the author, Robert Baron, to help more entrepreneurs become "engines of change" in order to improve human life. The book is a must read for all scholars of entrepreneurship and aspiring entrepreneurs.' (Michael A. Hitt, Texas A&M University, US)

By presenting accurate knowledge about entrepreneurship itself, this book serves to convert the rising tide of interest in entrepreneurship into advice and guidance that can actually assist entrepreneurs in achieving their goals. In order to do so, this book presents evidence-based information concerning the factors that encourage entrepreneurship's emergence, including the conditions that shape its outcomes and how it unfolds as a process. This text draws on two key sources of knowledge - input from entrepreneurs and the findings of systematic empirical research. As the sub-title suggests, however, emphasis is placed on the latter whenever possible because the information individual entrepreneurs possess cannot readily serve as the basis for general principles or guidelines since it is unique to each entrepreneur. By combining evidence-based knowledge with the hard-earned wisdom of experienced entrepreneurs, this volume offers a balanced and inclusive guide useful to both current and aspiring entrepreneurs

The words possibility and opportunity are often viewed as synonyms. In the field of entrepreneurship, though, they have different meanings. Possibilities refer to what might be in the future but does not now exist. Opportunities refer to possibilities that can be developed into something real—new products, services, processes. Entrepreneurs evaluate opportunities in terms of their feasibility, potential for development, and whether people will want and use them if available; they then attempt to choose the ones highest on these dimensions. Several factors play a role in entrepreneurs' success in identifying potentially valuable opportunities, including the findings of relevant research, entrepreneurs' active search for opportunities, recognition of patterns among apparently unrelated factors, and in some instances, chance. When successful in creating something new and better than what currently exists, entrepreneurs can change human life and—sometimes—the world around us.