The Drug Acquisition Curve: A Method for the Analysis and Prediction of Drug Epidemiology
In: International journal of the addictions, Band 18, Heft 8, S. 1115-1129
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In: International journal of the addictions, Band 18, Heft 8, S. 1115-1129
In: Substance use & misuse: an international interdisciplinary forum, Band 37, Heft 11, S. 1391-1410
ISSN: 1532-2491
In: Substance use & misuse: an international interdisciplinary forum, Band 45, Heft 13, S. 2323-2339
ISSN: 1532-2491
In: International journal of the addictions, Band 23, Heft 1, S. 47-64
In: Journalism & mass communication quarterly: JMCQ, Band 76, Heft 3, S. 468-484
ISSN: 2161-430X
This experiment compared the effects of warnings placed before, during, or after television beer advertisements. Warnings before or after the ads led to higher knowledge scores and fewer negative comments about the warning presentation than did warnings scrolled during the ads; warnings after and during but not before the ads significantly decreased positive comments about the ads. Earlier findings regarding effects of warning topic and quantitative information in the warnings were replicated.
In: The Journal of social psychology, Band 128, Heft 6, S. 745-763
ISSN: 1940-1183
In: Journalism & mass communication quarterly: JMCQ, Band 74, Heft 1, S. 108-122
ISSN: 2161-430X
This experiment examines gender and ethnic differences in adolescent responses to TV beer advertising in sports and entertainment programming, as well as the relationship between such responses and present and planned alcohol use behavior. Female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisements. However, positive responses to beer ads predicted alcohol use among female and male adolescents. No differences in response patterns to ads due to Latino ethnicity were found.
In: Journalism & mass communication quarterly: J&MCQ ; devoted to research in journalism and mass communication, Band 74, Heft 1, S. 108-122
ISSN: 1077-6990