Suchergebnisse

With the emergence of TV, pre-election campaigns in US shifted its focus from the content & the platform to the image of candidates who became well-packaged products. The biggest election turnout in US occurred exactly at the time of the emergence of this media; however, the percentages of voters' turnout plummeted in the 1990s. Enhanced by the attributes of TV as a media, the focus on "how" rather than on "what" did not achieve absolute results, & voters responded to the invasion of political image producers with voting abstinence. The latest chapter in pre-election campaigning is the Internet. With its properties & the rapid expansion of the users' net, the new media offers different conditions of communication with voters & is becoming a powerful -- & so far, insufficiently utilized -- weapon in the hands of pre-election strategists. 8 Tables, 1 Graph, 23 References. Adapted from the source document.

This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socialist societies. Contributors illuminate the current state of the academic fields of communication and media studies and their pertinent explorations in several countries in East-Central Europe and Central Asia.