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Instytucja public relations pojawiła się w Kazachstanie w wyniku przyczyn obiektywnych takich jak rozwój społeczeństwa obywatelskiego i dążenie władzy do nawiązania dialogu z ludnością. Transformacja społeczno-polityczna kazachstańskiego społeczeństwa lat 90. X X w. to złożony zespół przyczyn i skutków, wspólnie kształtujących proces powstawania PR jako nowego systemu komunikacji. Analiza tego procesu, który rozpoczął się w Kazachstanie tak niedawno, jest bardzo ciekawa i ze wszech miar aktualna. Pojawienie się PR w Kazachstanie jako sfery profesjonalnej działalności stosowanej i naukowej było uwarunkowane przez obiektywne warunki rozwoju stosunków społecznych, instytucji społeczeństwa obywatelskiego, a także rynkowych mechanizmów społeczno-gospodarczych.

The paper outlines the emergence, development and the current status of the public relations sector in the Commonwealth of Independent States (CIS) using the example of its evolution in three member states of the CIS: Russia, Ukraine and Kazakhstan. It discusses the specificity of the PR market that emerged after the collapse of the USSR in the three former republics that are most significant for this sector. The process of establishment of the first PR agencies, both domestic and the branches of the largest foreign agencies, is described. The paper discusses the problems the PR market faced and continues to struggle with in these three states. Additionally, the development of education in this field is presented, as well as the numerous obstacles that hinder this process in these countries. ; The paper outlines the emergence, development and the current status of the public relations sector in the Commonwealth of Independent States (CIS) using the example of its evolution in three member states of the CIS: Russia, Ukraine and Kazakhstan. It discusses the specificity of the PR market that emerged after the collapse of the USSR in the three former republics that are most significant for this sector. The process of establishment of the first PR agencies, both domestic and the branches of the largest foreign agencies, is described. The paper discusses the problems the PR market faced and continues to struggle with in these three states. Additionally, the development of education in this field is presented, as well as the numerous obstacles that hinder this process in these countries.