Intercultural communication among French companies based in Morocco : interaction between French and moroccan executives ; La communication interculturelle au sein des entreprises françaises implantées au Maroc : interaction entre cadres français et autochtones
The various political, economic, social and technological changes are pushing organizations to extend constantly there activities. They face environments that tend to be increasingly demanding and unstable ; On the one hand, the globalization that shifts all borders and on the other the invasion of new information and communication technologies in all the functions of the company.Nowadays people from different cultures can be brought to work together within the same company. However, this may create misunderstandings between the concerned persons. These rivalries do not simply concern linguistic misunderstandings, but go beyond them. Indeed, the understanding, the interpretation, the way of acting and the thinking of each one, will depend essentially on its own culture. This is what has aroused our interest and has pushed us to deepen this subject to better understand the phenomenon of intercultural communication in an organizational environment and to deduce the difficulties encountered during an interaction in such a situation. And in order to propose or develop a strategy that might be available in an intercultural context, we have selected several organizations based in Morocco operating in different activities area. Thus, the purpose of our research is to determinate what are the problems related to communication in an intercultural context from the point of view of the two groups of collaborators, namely moroccan people and the foreigners, in particular the French ones, collaborating within the same organization.It is therefore our curiosity to learn more about interculturality in companies that encourages us to carry out this research. ; Les différents changements politiques, économiques, sociaux et technologiques poussent les organisations à se développer constamment. Elles font face à des environnements ayant tendance à être de plus en plus exigeants et instables ; d'un côté la globalisation qui déplace toutes les frontières et d'un autre l'envahissement des nouvelles technologies d'information et de ...