Suchergebnisse

This book investigates domestic race-related social justice issues and intercultural communication between Black and White individuals. Twenty-first-century racism, racial tensions, prejudice, police brutality, #BLM, misperception, and the role of the past are deconstructed in an engaging, provocative, and accessible manner.

This study proposes a culturally based method for achieving greater customer-centricity in marketing by examining Black Friday as a communication ritual. It enables more effective marketing strategies because it explores the meaning of participating in ritual for the consumers. A total of 65 interviews were conducted over a two year period. Data were analyzed using thematic analysis ( Owen 1984 ) and were broken into theory-driven categories adhering to Philipsen's ( 1987 ) definition of ritual. Data analysis revealed that shoppers engaged in a sequential set of symbolic acts: looking for deals; deciding where to shop; mapping out stores; developing in-store action plans; and assigning roles to perform. Furthermore, Black Friday shoppers celebrated four sacred objects: materialism; relational bonding; Christmas; and tradition. The findings are interrogated for their potential implications for more effective marketing strategies for these shoppers.

This edited volume fills an important gap in health communication, exploring the significant disparities in access to health care and health coverage that LGBT individuals and their families face. With cutting-edge empirical research, the essays examine the social and structural factors that lead to the stigma and discrimination that LGBT populations experience.