The article explores the history of the development and cultural scaling of electronic screenness as the main information and communication medium which is shaping new media and language forms today. The article singles out four major formats of electronic screenness, providing a comparative analysis of their characteristic features in a dialogue connection with the wide socio-cultural space of their explication. The research identifies causes of the mass popularization of various screen formats revealing the dynamics of their evolution from the publicity of "big screens" to their integration into home-based social spaces and an individual's personal life. The semiotics of screenness, features of its media language and the main rhetorical tools are reconstructed.
The article analyzes the linguistic structures of video games, their formation in a historical perspective and explication of the current semiosphere of video game cybertexts. The history of the formation of the graphic code system of video games is reconstructed. The significance of the technical factor (computing capabilities of hardware game devices) in shaping the diversity of the spectrum of video game icons is highlighted. Parallels in the visual semiotics and aesthetics of cinematic animation and video games are noted. Particular attention is paid to the analysis of the procedural cluster of video game semiotics.
The article is devoted to the practice of popular historical storytelling, implemented within the framework of video-game media texts, which today is a noticeable part of the discursive space of public history. The article emphasizes the significant role of non-academic historical texts in the formation of sustainable content structures of public historical consciousness. The nature of the formal-linguistic and conceptual-content adaptation of historical narratives to the semiotic framework of video game media rhetoric is considered. The fundamental differences in the architectonics of video-game storytelling and textual-narrative "stories about the past" are revealed.
The article is devoted to historical video games, which since the beginning of the 21st century. have a noticeable influence on the formation of the space of public history. Based on the analysis of the software architectonics of video games, based on the principles of procedurality and interactivity, their fundamental focus on the deconstruction of history, the destruction of the invariance of the historical narrative, is revealed. At the same time, the possibilities of video games for the reconstruction of event-factual plots of history and multifactorial, interactive simulation of the dynamics of the determinants of the historical process are revealed.
The article examines the images of large cultures on the basis of O. Spengler's physiognomic morphology. The meaning of the category «the soul of culture» as a worldview growing from the ancestral symbol is clarified. The essence of the German philosopher's naturalistic approach to the ontology of culture is revealed. O. Spengler's idea of Russian-Slavic culture and its ancestral phenomenon in the system of the worldviews is crit-ically comprehended, including the comparison of Spenglerianism with the domestic philosophical tradition. The soul of Russian-Slavic culture is defined as Karamazov's, i.e. prone to extremes and antinomianism. A complex of oppositions characteristic of Russian consciousness is highlighted. The potential for the realization of the spiritual possibilities of Russian culture is seen in the ideals of the conciliar society and St. John's man. Their achievement is associated with overcoming the historical «pendulum migration» and the transition to cultural paramorphosis between the two Russias.
Russian historical scholarship boasts numerous luminaries, among whom M.V. Lomonosov occupies a distinguished position. A polymath of unparalleled erudition, Lomonosov's expertise in historical sources propelled him to confront pivotal historiographical inquiries, setting the stage for profound intellectual debates that have reverberated through the centuries. Central to his legacy is the seminal discourse on the early history of Rus, which not only challenged prevailing interpretations but also laid the foundation for subsequent scholarly endeavors. M.V. Lomonosov's seminal insights into the early history of Rus sparked a centuries-long discourse in Russian historical scholarship. His meticulous examination of historical sources and astute analysis prompted a paradigm shift in the interpretation of Russia's formative years. In particular, Lomonosov's interrogation of the origins of the Russian state catalyzed intellectual debates between proponents of Normanist and anti-Normanist theories, fundamentally reshaping the contours of Russian historiography. Moreover, he managed to quell the excitement over the ideas of G. Bayer and G. Miller, which were beginning to engulf the nascent Russian historical science. In conclusion, M.V. Lomonosov's indelible imprint on Russian historical science is undeniable. His groundbreaking contributions, particularly in elucidating the early history of Rus, have left an enduring legacy that continues to shape scholarly inquiry. By challenging prevailing narratives and advancing novel interpretations, Lomonosov laid the groundwork for subsequent generations of historians to delve deeper into the complexities of Russia's historical trajectory. As such, his intellectual oeuvre remains an indispensable cornerstone of Russian historiography, exemplifying the enduring power of critical inquiry and scholarly rigor in advancing our understanding of the past.
